DIGITAL MARKETING & CONTENT MANAGER

Houston, TX (On-site)

Salary Not AvailableManagerFull time

Posted 4 months ago

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Job Summary

Lead content and digital marketing initiatives as a Manager at HBW Resources, guiding copy, campaigns, and WordPress updates for energy-focused clients.

  • Own content creation across social channels, blogs, and websites.
  • Must-have: Copywriting for digital platforms and hands-on Facebook ads.
  • Standout: End-to-end content and campaign ownership with cross-channel impact.

Job Description

Responsibilities

  • Content Creation & Copywriting: Develop and produce engaging copy for client social channels, blogs, and websites.
  • Visual assets: Create compelling graphic designs and visual assets tailored to each platform.
  • Content calendars: Build and maintain content calendars aligned with client objectives.
  • Digital Advertising & Campaign Management: Plan, execute, and optimize Facebook and other paid media campaigns.
  • Analytics: Track, analyze, and report on campaign performance with actionable insights.
  • Website & Platform Management: Perform WordPress updates and edits, ensuring brand consistency across digital touchpoints.
  • Strategic Marketing Support: Assist in messaging platforms, content strategies, and marketing campaigns.

Requirements

  • Proven experience in copywriting for digital platforms (required).
  • Hands-on experience running and optimizing Facebook ad campaigns (required).
  • Working knowledge of WordPress (required).

Preferred

  • Production and content creation across multimedia platforms, including video.
  • Content & message platform development.
  • Campaign marketing & advertising strategy.
  • Marketing channel development and management.
HBW Resources logo

HBW Resources

HBW Resources is a government affairs, advocacy, public relations, and communications firm exclusively focused on traditional and renewable energy, environment, conservation, and transportation issues. Focused on creating and executing innovative PR, communications, and public policy campaigns and strategies, HBW has a well-earned reputation for successfully navigating through the intersection of government, business, and politics. HBW fuses its broad expertise to ensure organizations master their challenges, catalyze opportunities and achieve success.

Founded in 2005
USA
30 employees (5 in marketing)

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
32.9%
Direct
41.7%
Referral
12.8%
Social
9.9%
Paid
1.6%

Headcount Trend

Current headcount: ~30

Marketing Team

Marketing Team Size
5 (17% of company)