Responsibilities

• Develop and execute comprehensive digital marketing strategies that support recruitment, retention, fundraising, program participation, and brand awareness goals.
• Lead the organization's social media strategy across all digital platforms, ensuring consistent messaging, audience engagement, and brand alignment.
• Lead annual digital campaign planning, content strategy, and audience engagement initiatives that advance organizational goals and strengthen brand visibility.
• Serve as a steward of the Girl Scouts of Gateway Council brand by ensuring visual, verbal, and digital brand consistency across all platforms and campaigns.
• Identify emerging trends, platforms, and opportunities to increase visibility and audience growth.
• Collaborate across departments to support organizational priorities through integrated digital campaigns.
• Serve as the organization's lead videographer and visual storyteller.
• Plan, shoot, edit, and produce professional video content for recruitment campaigns, fundraising initiatives, events, community partnerships, volunteer engagement, and organizational storytelling.
• Conduct interviews and capture compelling footage that highlights authentic Girl Scout experiences.
• Create polished, story-driven content utilizing advanced editing techniques, including color correction, audio mixing, music integration, motion graphics, and narrative sequencing. Experience using Adobe Premiere Pro is required.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Film Production, Public Relations, or related field, or equivalent experience.
• 5-7 years of experience in communications, video storytelling, content strategy, marketing, or related field.
• Demonstrated experience leading digital marketing and social media initiatives.
• Advanced proficiency in Adobe Premiere Pro and/or Final Cut Pro required.
• Strong portfolio showcasing both strategic digital marketing work and high-quality video storytelling.
• Experience with professional camera equipment, lighting, audio recording, and post-production workflows.
• Strong understanding of social media strategy, content development, audience engagement, and analytics.
• Excellent storytelling, writing, project management, and communication skills.
• Experience with digital advertising (Google Ads, Meta Ads Manager) and performance tracking.
• Knowledge of SEO/SEM, CRM, and email marketing systems.