Responsibilities

• Digital Content Management: Manage and grow social media accounts, creating engaging posts and campaigns tailored for each platform.
• Produce high-quality video content, including short-form content and reels for social media to drive audience engagement.
• Update website content, maintaining accuracy, brand consistency, and SEO best practices.
• Collaborate with the Communications Coordinator to adapt messaging for digital channels and ensure campaigns are visually appealing and impactful.
• Email Marketing Campaign Execution: Execute email campaigns, including scheduling, segmentation, template management, and performance tracking.
• Support campaigns with visually engaging and consistent content across all digital platforms.
• Coordinate cross-channel campaign execution to ensure messaging alignment.
• Analytics Reporting: Track, measure, and report on digital campaign performance, social engagement, website traffic, and email metrics.
• Provide insights and recommendations to optimize content reach, engagement, and conversions.
• Collaborate with Communications Coordinator and Senior Manager to refine campaigns based on analytics feedback.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
• 2+ years of experience in digital marketing, content creation, or social media management
• Proficiency with social media platforms (Facebook, Instagram, LinkedIn, X/Twitter, TikTok)
• Experience producing social media video content, including reels and short-form videos
• Proficiency in video editing tools (e.g., Adobe Premiere, Final Cut Pro, CapCut, or similar)
• Knowledge of website CMS (e.g., WordPress) and email marketing platforms (e.g., Mailchimp, Constant Contact)
• Understanding of digital analytics and reporting tools (e.g., Google Analytics, social media insights)
• Collaborative mindset, comfortable working across teams and with external partners

Preferred

• Proficiency with Canva; graphic design experience a plus
• Experience with Adobe Illustrator a plus
• Photography experience a plus but not required