Digital Marketing & Content Coordinator

Atlanta, GA (Hybrid)

$55K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social content execution and operations for a CEO-led personal brand within Empify, delivering revenue-linked content across multiple platforms.

  • Own daily social content execution, calendars, and platform publishing.
  • Must-have: 3–5+ years of social media/digital marketing with measurable growth tied to leads or signups.
  • Standout: Hybrid role in Atlanta with CEO-level collaboration and revenue-focused campaigns.

Job Description

Responsibilities

  • Execute and maintain monthly content calendars across Instagram, TikTok, LTK, LinkedIn, Facebook, and the WB App (posting as the CEO). Publish 30–50 pieces of content per platform monthly, including Reels, short and long-form video, stories, and campaign-driven content.
  • Support the Marketing Manager and Social Media Manager in executing brand initiatives, campaigns, and revenue-focused activations.
  • Operate in a fast-paced, hybrid environment with leadership and creative partners where priorities shift with launches, events, or travel.
  • Directly support brand growth, audience engagement, and lead generation through content execution.
  • Platform proficiency across Instagram, TikTok, LinkedIn, Facebook, WB App, and platform analytics dashboards.
  • Social Media Execution, Content & Strategy Implementation: Implement strategies ensuring content aligns with brand voice, timelines, and customer acquisition initiatives.
  • Digital Asset Management & Content Operations: Manage CEO-created content, maintain organized libraries, and coordinate with editors for publication and repurposing.
  • Reporting & Performance Tracking: Track engagement weekly, monitor audience growth and campaign performance, and provide bi-weekly insights and recommendations.

Requirements

  • 3–5+ years of hands-on experience in social media execution, digital marketing, or performance-driven content management
  • Proven track record of growing Instagram and TikTok accounts with measurable lead generation impact
  • Experience supporting revenue-focused campaigns such as launches, webinars, or digital programs
  • Strong understanding of platform tools, analytics dashboards, caption SEO, and how organic content supports conversion
  • Experience using automation tools such as ManyChat, GHL, or similar systems
  • Highly organized with content calendars, asset systems, and coordinating with editors or creatives
  • Ability to post in a defined brand voice including posting as the CEO inside social platforms and the WB App
  • Comfortable in a fast-paced environment with shifting priorities and direct feedback
  • Strong analytical mindset to connect content to revenue outcomes
  • Proficient in Google Workspace, content scheduling tools, CRM systems, and reporting dashboards
  • Education: Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field preferred

Preferred

  • Relevant certifications in digital marketing, analytics, or content strategy are a plus

Benefits

  • Health insurance
  • Dental insurance
  • paid time off
  • travel opportunities aligned with CEO brand and events
Empify logo

Empify

Empify (merging of the word EMPower + modIFY) was founded by Ashley M. Fox a former Wall Street analyst, a Howard University grad, and now an expert in her field as a Financial Education Specialist. After helping manage money for both millionaires and billionaires, during her career on Wall Street, Ashley felt that it was her God-given purpose to financially empower the 99% Wall Street overlooks. This passion led her to quit her job and start her own company; EMPIFY. Empify is a fintech start up that is revolutionizing the way adults and children learn how to build wealth. Empify and its membership based WealthBuilders Community App is the “Netflix of Finance.” With having reached millions of people, across the world, Empify is focused on creating life-altering programs and informative digital content curated to teach all aspects of financial education to adults and children. Since 2014, Empify has helped millions of adults and children learn the ins and out to investing and creating generational wealth. Its programs have been implemented in hundreds of different schools, prison systems, and organizations across the country.To learn more, visit www.empify.com

Founded in 2017
Atlanta, Georgia, USA
10 employees (3 in marketing)

Traffic Signals

Monthly Visitors
65.6K
Monthly Google Ads Budget
$551
Traffic Source Mix
Search
18.6%
Direct
74%
Referral
4.1%
Social
2.2%
Paid
0.9%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
2 (20% of company)