Digital Marketing Consultant

Los Angeles, CA (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth for local businesses by selling end-to-end digital and print marketing solutions.

  • Must-have: 5+ years in high-acquisition B2B sales and digital marketing familiarity.
  • Standout: Regional, multi-channel solutions with cross-platform strategy and client-planning ownership.

Job Description

Responsibilities

  • Collaborate with clients to provide a diverse set of advertising and marketing solutions, including:
  • Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.
  • Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
  • Growing the audience and promoting engagement through brand content solutions and social media marketing.
  • Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.
  • Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.
  • As an Account Executive, you will have the opportunity to:
  • Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.
  • Foster partnerships with local businesses and assist them in achieving their marketing goals through well-integrated marketing plans and comprehensive media solutions.
  • Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.
  • Assist businesses in optimizing their online presence through personalized digital marketing and print marketing strategies.
  • Identify and comprehend market potential, develop and execute sales strategies across multiple platforms, including digital media, mobile platforms, niche publications, promotions, and traditional newspapers.
  • Actively pursue and secure new business and revenue streams.
  • Retain, manage, and expand the client base in the constantly evolving digital landscape.
  • Collaborate within a team to manage client relationships and sustain and increase account revenue.
  • Articulate and present our product suite to business decision-makers effectively.
  • Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.
  • Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
  • Manage a specified sales pipeline and devise a strategy for long-term sustained success.
  • Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share or growth trajectory of accounts in current market.
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USA TODAY Co.

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USA TODAY reflects the pulse of the nation with original, on-the-ground reporting centered on diverse perspectives. Its newsroom of journalists is dedicated to bringing clarity to the news of the day by inspiring conversation and reflection.Keep up with the news wherever you are by using the USA TODAY app or visiting www.usatoday.com.

Founded in 1982
McLean, Virginia, USA
2.9K employees (977 in marketing)
47% recommend to a friend
35% CEO approval

Traffic Signals

Monthly Visitors
134.6M
Monthly Google Ads Budget
$10.9K
Traffic Source Mix
Search
42.7%
Direct
48.9%
Referral
5.2%
Social
2.6%
Paid
0.4%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
763 (26% of company)
Marketing Roles Posted (Last 30 Days)
9

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