Responsibilities

• Implements system digital plans and provides support for marketing and communications plans both at the system and regional level. Oversees design and content updates to website, ensuring standards for timeliness and quality are met.
• Develops market-based web content including gathering and researching information that enhances the value of the website to intended audiences.
• Applies principles of HTML5, CSS and SEO.
• Partners with marketing team members to develop landing pages, email marketing and conversion points in support of marketing campaigns, integrating CRM and/or other features to facilitate tracking of customer engagement.
• Serves as project manager on multi-disciplinary teams that oversee web changes/ enhancements, e.g. developing a system-wide provider finder or online health risk assessment.
• Coordinates with IHT and the System Digital Experience Designer to implement web tactics that require developer support, ensuring on time delivery of digital deliverables.
• Supports the patient experience through the implementation of fluid design and customer-focused content.
• Monitors and enforces compliance with organization brand guidelines, editorial standards, ADA compliance, CAN-SPAM, NCQA regulatory and web standards.
• Ensures that the organization’s web presence meets customer expectations as regards to core functionality such as search, responsive design, geo-location and tracking.
• Maintains up-to-date knowledge of web-based tactics and strategies to ensure a leading-edge web presence. Embraces continuous improvement principles.

Requirements

• Bachelor’s degree in marketing, communications, journalism or related field or equivalent combination of education and experience
• No experience required

Benefits

• Paid Parental Leave : we offer eligible team members one week of paid parental leave for newborns or newly adopted children (pro-rated based on FTE).
• Flexible Payment Options: our voluntary benefit offered through DailyPay offers eligible hourly team members instant access to their earned, unpaid base pay (fees may apply) before payday.
• Upfront Tuition Coverage : we provide upfront tuition coverage through FlexPath Funded for eligible team members.