Digital Marketing & Communications Specialist

Hattiesburg, MS (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive digital marketing and communications for Hattiesburg attractions, focusing on social content, email campaigns, and reputation management.

  • Own daily social content creation, engagement monitoring, and brand-consistent digital communications.
  • Must-have: Thorough knowledge of social media, creative writing, and online content development.
  • Standout: Experience with content creation including photography, videography, and editing; basic analytics insight.

Job Description

Responsibilities

  • Collaborate with the Marketing Department and attraction leadership to plan and execute digital initiatives.
  • Create and publish daily social media content across designated platforms.
  • Monitor and respond to guest engagement across social media channels.
  • Ensure accuracy, grammar, tone, and brand consistency in all digital communications.
  • Assist with website content updates including events, hours, graphics and promotions.
  • Manage online business listings across key platforms.
  • Have a basic understanding of Meta and Google reports and analytics.
  • Have a basic understanding of AI platforms and usage.
  • Monitor and support guest review and reputation management.
  • Maintain a digital asset library.

Requirements

  • Individual with a BS or BA or working toward their BS or BA in communications, marketing, business, digital strategies or a related field.
  • Thorough knowledge of social media, creative writing and online content development
  • Strong communication skills and a familiarity with tools and software pertinent to the marketing/pr field
  • Essential Job Qualifications
  • Have and exhibit high-energy, dynamic, outgoing, engaging personality in person and in all social media productions.
  • Must have an extroverted personality, able to engage with wide-range of personalities found in the staff and guests of these attractions.
  • Must retain a valid Driver’s License and meet the eligibility requirements to drive while conducting company business.
  • Must have transportation for required travel.
  • Excellent writing, editing, presentation and communication skills
  • Organized, self-motivated, creative, detail oriented and strong interpersonal skills
Hattiesburg Convention Commission logo

Hattiesburg Convention Commission

The Hattiesburg Convention Commission was created as an economic development agency in 1991 to construct and operate a convention center and other tourism-related facilities for the purpose of growing the value of tourism to Hattiesburg’s economy. Since that time, the Commission has been a powerful contributor to this effort by developing, marketing and operating numerous tourist facilities, including the Lake Terrace Convention Center, the historic Saenger Theater in Downtown Hattiesburg, the African American Military History Museum at the historic USO Club, the historic Eureka School Museum, and the Hattiesburg Zoo. The Commission continues as a leader in Hattiesburg’s vibrant visitor industry, which contributes over $233 million annually to the local economy

Founded in 1991
Hattiesburg, Mississippi, USA
65 employees (13 in marketing)

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
55.7%
Direct
25.8%
Referral
5%
Social
12.4%
Paid
1.1%

Headcount Trend

Current headcount: ~65

Marketing Team

Marketing Team Size
7 (11% of company)