Responsibilities

• Assist the digital automation team in the implementation of marketing campaigns, including email production, audience management, quality assurance testing, analysis of email performance, processing feedback and accurate deployment of messages.
• Develop automation marketing strategies and plans that help achieve stakeholder business objectives.
• Ensure quality control (e.g., proofing, fact-checking, list management) on all UMAC-generated email campaigns and provide quality control assistance to other departments as needed.
• Employ best practices and strategies for all marketing and email automation projects.
• Serve as a strategic thought partner regarding the UW’s use of marketing automation.
• Educate colleagues about email and marketing automation by developing content, including presentations, on best practices.
• Triage and address incoming requests for email marketing troubleshooting and best practices support utilizing a support ticket system.
• Actively participate in online communities (e.g., Microsoft Teams) with email marketing tool users across the UW to share best practices and troubleshoot issues.
• Regularly analyze, interpret and report on email performance and make recommendations for performance-improving adjustments to strategy and execution.
• Continuously measure and optimize email campaign performance, establish benchmarks and recommend A/B testing.

Requirements

• Bachelor's degree in marketing, communications or related field AND three years of experience in digital marketing and/or communications.
• Experience with marketing automation software.
• Demonstrated experience with A/B testing and performance analysis, including translating results into actionable insights for stakeholders.
• Proven experience with quality assurance review processes and exceptional attention to detail.
• Demonstrated ability to work with HTML and troubleshoot code-related problems.
• Experience executing digital fundraising appeals.
• Ability to work successfully and collaboratively with staff across multiple departments.
• Commitment to an inclusive work environment.