Digital Marketing Automation Specialist

Seattle, WA (Hybrid)

$74K/yr – $79K/yrMid Level3+ years expFull time

Posted 19 hrs ago

Job Summary

Own the end-to-end marketing automation program from strategy and QA to performance analysis and governance, partnering with multiple teams to optimize email campaigns.

Lead the setup and QC of email campaigns while guiding governance and data quality efforts.
Collaborate across departments to implement automation features and share best practices.

Job Description

Responsibilities

Assist the digital automation team in the implementation of marketing campaigns, including email production, audience management, quality assurance testing, analysis of email performance, processing feedback and accurate deployment of messages.
Develop automation marketing strategies and plans that help achieve stakeholder business objectives.
Ensure quality control (e.g., proofing, fact-checking, list management) on all UMAC-generated email campaigns and provide quality control assistance to other departments as needed.
Employ best practices and strategies for all marketing and email automation projects.
Serve as a strategic thought partner regarding the UW’s use of marketing automation.
Educate colleagues about email and marketing automation by developing content, including presentations, on best practices.
Triage and address incoming requests for email marketing troubleshooting and best practices support utilizing a support ticket system.
Actively participate in online communities (e.g., Microsoft Teams) with email marketing tool users across the UW to share best practices and troubleshoot issues.
Regularly analyze, interpret and report on email performance and make recommendations for performance-improving adjustments to strategy and execution.
Continuously measure and optimize email campaign performance, establish benchmarks and recommend A/B testing.

Requirements

Bachelor's degree in marketing, communications or related field AND three years of experience in digital marketing and/or communications.

Preferred

Experience with marketing automation software.
Demonstrated experience with A/B testing and performance analysis, including translating results into actionable insights for stakeholders.
Proven experience with quality assurance review processes and exceptional attention to detail.
Demonstrated ability to work with HTML and troubleshoot code-related problems.
Experience executing digital fundraising appeals.
Ability to work successfully and collaboratively with staff across multiple departments.
Commitment to an inclusive work environment.

Benefits

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

University of Washington

Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world. Located minutes from downtown Seattle, the main UW campus provides gorgeous views of the Cascade and Olympic mountain ranges and, every spring, attracts visitors from all over to world who come to witness the blooming of its cherry blossom trees.As the state’s flagship university, the UW serves more students than any other institution in the Northwest. In addition to its Seattle campus, the University has thriving campuses in Tacoma and Bothell and a robust professional and continuing education program. Anyone can enjoy and be enriched by all the UW has to offer, including world-class libraries, art, music, drama, sports and the highest quality medical care in Washington state.Being public also means being engaged with our communities, and through knowledge and discovery we are elevating the quality of lives of others.

Founded in 2010

Seattle, Washington, USA

32K employees (527 in marketing)

uw.edu