Digital Marketing - Associate at iCapital | Salt Lake City, UT | $65K/yr – $80K/yr

iCapital

Digital Marketing - Associate

Salt Lake City, UT (Hybrid)

$65K/yr – $80K/yrMid Level3+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own web operations for iCapital properties with CRO testing and cross functional updates to drive page usability and discoverability.

CMS and page-structure ownership to publish and retire assets while maintaining navigation consistency.
Lead A/B and multivariate tests across sites and translate results into actionable optimization priorities.
Collaborate with content owners, vendors, and the Search and AI Discoverability lead on technical SEO and site health.

Job Description

Responsibilities\n

Own day-to-day management of a portfolio of iCapital web properties, operating in the CMS to publish updates and manage page structure, navigation, and ongoing usability.
Partner cross-functionally with content owners, business stakeholders, and external development vendors to execute updates and build new pages and modules across in-scope properties, from kickoff through publish, and through retirement for campaign assets.
Apply templates, metadata standards, and governance requirements to ensure consistency with team-wide standards.
Execute A/B and multivariate tests across all web properties under the CRO program, including test setup, QA, deployment, and post-test analysis.
Translate test results and performance data into actionable recommendations to inform optimization priorities and future tests.
Maintain documentation of testing workflows, tracking standards, and performance benchmarks
Provide technical implementation support to the Search and AI Discoverability lead, executing requirements across all web properties (i.e. schema markup, structured data, technical metadata, on-page technical fixes).
Support technical site health work tied to discoverability, redirects, crawl errors, page speed, and broken link remediation.

\nRequirements\n

3-5+ years of experience in digital marketing, web operations, or a related discipline
Hands-on experience with web CMS platforms (Sitefinity, WordPress, or similar), including page builds, content updates, and platform configuration
Working knowledge of Google Analytics (GA4), Google Search Console, and tag management tools (Google Tag Manager or similar)
Familiar with A/B testing tools and conversion optimization practices
Working understanding of technical SEO concepts like schema markup, structured data, metadata, and on-page optimization
Strong attention to detail and ability to manage multiple projects with competing deadlines
Excellent written and verbal communication skills
Comfortable working in a fast-paced, evolving environment where priorities shift

\nBenefits\n

The base salary range for this role is $65,000 to $80,000.
iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus.
Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).
We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.

iCapital

Innovating at the intersection of technology and investment opportunity, iCapital streamlines the integration of alternative investment strategies into client portfolios. For asset managers seeking to capture private wealth assets and advisors looking to diversify through private market investing, iCapital provides the means to grow and scale efficiently. At the forefront of the digital transformation in alternative investing, iCapital’s secure platform delivers a complete portfolio of management capabilities for education, transactions, data flows, analytics, and client support throughout the investment lifecycle. With $880 billion of global volume activity on platform, inclusive of $220 billion in global alternative assets, the iCapital operating system automates and streamlines the complex process of private market investing and seamlessly integrates with clients’ existing infrastructure platform and tools. iCapital employs more than 1,750 people globally and has 16 offices worldwide, including New York, Greenwich, Zurich, Lisbon, London, Hong Kong, Singapore, Tokyo, and Toronto. iCapital has consistently been recognized for its outstanding innovation, fintech industry leadership, and performance, including CNBC World Top Fintech Companies for 2024, and Forbes Fintech 50 for seven consecutive years since 2018.

Founded in 2013

New York, New York, USA

2K employees (78 in marketing)

www.icapital.com