Responsibilities

• Manage and analyze digital data from various sources related to marketing, web, social, email, podcast, and other digital productions.
• Develop and manage marketing attribution and top-of-funnel demand measurement strategies, reporting, and analysis.
• Own relationships with assigned third-party vendors/solutions and make decisions based on their performance.
• Develop and maintain detailed, quantitative analysis and visualizations (reporting) while delivering meaningful insights into business performance for marketing, social, and other digital campaigns.
• Collaborate with marketing and digital channel owners to optimize digital campaigns and measurement strategies.
• Develop insights related to existing and untapped monetization opportunities across our digital platforms.
• Remain adaptive to market changes and stay up to date on digital marketing trends, technologies, and approaches to consult stakeholders on how to optimize future campaign performance.
• Document processes and procedures and best practices.
• Provide training and support services for stakeholders in technologies/marketing platforms.

Requirements

• Two to five years of relevant experience as a Digital Analyst, Marketing Analyst, or similar role.
• Bachelor's degree in Marketing, Statistics, Computer Science, or a related field, or equivalent experience.
• Google Analytics certification preferred.
• Tableau Analyst or Microsoft Power BI certification preferred.
• Proficiency in digital analytics tools such as Google Analytics, and social media analytics (Meta properties, Twitter/X, LinkedIn, YouTube).
• Proficiency with Data Visualization platforms (Tableau, Power BI). Tableau preferred.

Preferred

• Portfolio of work demonstrating required experience.
• Experience with Google Analytics, Meta properties (Facebook/Instagram), Twitter/X, LinkedIn, YouTube analytics.
• Tableau Analyst or Microsoft Power BI certification (preferred).