Digital Marketing Analyst, Influencer Marketing

New York City, NY (Remote)

$75K/yr – $86K/yrMid Level3+ years expFull time

Posted 2 days ago

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Job Summary

Own and deliver data-driven client insights across research, dashboards, and reporting; guide paid social planning and optimization; contribute to thought leadership and process innovation.

Lead client research, reporting, and analysis and develop dashboards for KPI measurement.
Drive paid social planning, set targets, and optimize campaigns across platforms.
Support thought leadership and vendor innovation with new metrics and methodologies.

Job Description

Responsibilities

Client Research, Reporting, and Analysis:
Cleaning and analysis of data to support client reporting deliverables
Customization and maintenance of dashboards and reporting tools to measure program-specific KPIs, with regular QA checks on the data
Quantitative and qualitative research to explore questions posed by clients
Preparation of slides, analytic reports, and other visualizations to illustrate key insights
Participation in client-facing conversations around campaign performance, in collaboration with the cross-functional team
Delivery of benchmarks, trends, and other insights from reporting tools
Paid Social Planning and Buying:
Work closely with account management colleagues to develop paid social strategies and targets
Maintain up-to-the-minute knowledge of social platforms’ paid media products and services, and serve as an authority on this fast-moving sector of digital marketing internally and with clients

Requirements

3 to 5 years of relevant work experience in agencies or in-house marketing roles
Strong strategic and analytical background
Strong written communication skills
Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
Media buying or performance marketing experience is a plus
Proven effective communication skills, especially among cross-functional teams
Expert in quickly learning and utilizing new software
Ability to take complex information and create a compelling story, including visualizations
Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
Advanced skills in Google Sheets/Excel

Preferred

Media buying or performance marketing experience is a plus
Proven effective communication skills, especially among cross-functional teams
Advanced skills in Google Sheets/Excel
Is proactive, with the desire to help identify efficiencies, best practices, and opportunities

Benefits

Medical, Dental & Vision
Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
401k Matching
Monthly Work From Home Stipend
Remote-First
WeWork All Access Membership
Flex Fridays
Step Up Recognition Program
Collectively Employee Resource Groups (ERGs)
Virtual & In-Person Events

Collectively

3.3 Glassdoor

Collectively—part of the Brandtech Group (formerly You & Mr Jones)—is a values-centered global social influence company providing our clients with the most sophisticated influencer marketing programs and the best tools, talent, and ideas for any social initiative. We combine the best technology of any SaaS platform with a high-touch, strategy-led services approach. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs. Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations. In 2020, we were named by Built In Bay Area as one of the Best Small Companies to work for.

Founded in 2013

New York, New York, USA

200 employees (103 in marketing)

www.collectivelyinc.com

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50% CEO approval