Digital Marketing Advisor-GTM and Commercialization

Collierville, TN (Hybrid)

$7K/mo – $12K/moSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the end to end commercialization of the Sensors & Monitoring & Intervention portfolio, coordinating GTM, pricing, launches, adoption and revenue while aligning Product, Commercial, Ops, Marketing, Sales and leadership to drive scaled adoption.

  • Lead cross functional roadmaps, business cases, and execution plans to accelerate market adoption and portfolio growth.
  • Own launches, localization and global expansion with executable GTM programs.
  • Shape segmentation, Voice of Customer insights, adoption metrics, and executive updates to steer strategy and investment.

Job Description

Responsibilities

  • Lead the end-to-end commercialization strategy for the Sensors & Monitoring & Intervention (M&I) portfolio, including market positioning, GTM planning, pricing and packaging, launch execution, customer adoption, sales enablement, and revenue realization.
  • Translate enterprise objectives into actionable commercialization roadmaps, business cases, and execution plans that accelerate market adoption, operational readiness, and portfolio growth.
  • Serve as the strategic bridge across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership to align priorities, drive execution, and ensure successful product launches and scaled adoption.
  • Lead customer segmentation, Voice of Customer integration, adoption metrics, and executive communications to continuously refine commercialization strategies and improve business outcomes with minimum supervision
  • Develop executive-level narratives, strategic recommendations, and commercialization updates to support leadership decision-making, investment prioritization, and portfolio strategy.
  • Support global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
  • Partner with technical product teams and operational stakeholders to ensure readiness across launches, customer engagement, sales enablement, and adoption initiatives.
  • Conducts market and competitive analysis, product analysis, digital industry and customer research to create and optimize the customer experience. Partner with cross-functional teams to define, implement and launch market-leading, customer-centric products or programs.
  • Provides subject matter expertise to support strategic priorities.
  • Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.

Requirements

  • Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
  • Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
  • Experience leading commercialization, GTM strategy, product adoption, or digital transformation initiatives across Sensors & Monitoring & Intervention (M&I), IoT, logistics, healthcare, operational visibility, digital products, or enterprise technology solutions.
  • Strong background in product positioning, customer segmentation, pricing and packaging strategy, sales enablement, commercialization planning, Voice of Customer integration, and adoption metrics.
  • Demonstrated success owning revenue and adoption targets, with the ability to connect digital initiatives to measurable business outcomes, including revenue growth, ROI, operational efficiency, customer adoption, and market expansion.
  • Experience developing business cases, executive communications, strategic narratives, and commercialization roadmaps for complex enterprise initiatives.
  • Proven ability to lead cross-functional alignment across Product, Commercial, Operations, Marketing, Regional teams, Sales, and Executive Leadership within highly matrixed organizations.
  • Experience supporting global product launches and international market expansion efforts, including localization of GTM and commercialization strategies.
  • Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
  • Technical acumen.
  • Strong collaboration, communications and analytical skills.

Preferred

  • Preferred Qualifications: Relocation assistance may be available for this position, but is based on business decision.

Benefits

  • For details on our comprehensive benefits, click here.
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Federal Express Corporation

We began our company by creating the world's next big thing from the ground up - and we've never slowed down, never stopped innovating, never stopped inventing. And today we’re still leading the charge, pushing the envelope, connecting our customers and team members to unprecedented opportunities and changing what’s possible along the way.

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