Digital Marketing Advisor

Plano, TX (Hybrid)

$7K/mo – $16K/moMid Level5+ years expFull time

Posted 22 hrs ago

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Job Summary

Own and scale monetization, go-to-market, and commercial strategy for paid digital products in the global supply chain space, including pilots, pricing, and risk-aware rollout plans.

  • Own end-to-end GTM lifecycle for paid product launches.
  • Define KPIs to scale pilots into market offerings.
  • Develop value-based pricing aligned with ROI.

Job Description

Responsibilities

  • Under minimal supervision, plans and executes digital product strategy, technology/product development, technology and/or product support and/or customer engagement strategies in support of the company’s product and service portfolio.
  • Lead the monetization strategy for premium technology and data products within the global supply chain ecosystem, including advanced visibility, sustainability, and monitoring solutions.
  • Own the end-to-end GTM lifecycle for paid product launches.
  • Lead the commercial product strategy for strategic supply chain technology partnerships.
  • Develop value-based pricing models that align software/data costs with customer ROI and operational savings.
  • Launch and lead commercial pilots to validate the revenue potential of Digital Paid Products within the supply chain technology ecosystem
  • Define the KPIs and success criteria required to scale digital product pilots into full market offerings.
  • Proactively manage launch risks and adapt strategies to ensure on-time, commercially successful rollouts.

Requirements

  • Bachelor's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
  • Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product marketing, management, or technology support.
  • More advanced degrees may offset experience requirements. A related Master’s Degree equals two (2) years experience.
  • Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
  • Technical acumen.
  • Strong collaboration, communications and analytical skills.
  • Preferred remote work eligibility within the United States (eligible for remote work; within 50 miles of campus may require on-site presence).

Preferred

  • Logistics Tech/SaaS Expertise: Proven track record in the supply chain technology sector (e.g., post-purchase, visibility, WMS/OMS software).
  • Deep understanding of shipper, 3PL, and merchant buyer personas and their operational pain points.
  • Demonstrated ability to develop and defend compelling business cases for pricing strategies to ROI-driven executives.
  • Proven Agile experience driving product launches, with a track record of rapidly resolving critical-path technical and operational roadblocks.
  • This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location sever al times per week.
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Federal Express Corporation

We began our company by creating the world's next big thing from the ground up - and we've never slowed down, never stopped innovating, never stopped inventing. And today we’re still leading the charge, pushing the envelope, connecting our customers and team members to unprecedented opportunities and changing what’s possible along the way.

Traffic Signals

Monthly Visitors
179.6M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
24.7%
Direct
71.2%
Referral
3%
Social
0.4%
Paid
0.5%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
59 (1% of company)
Median Career Experience
15.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

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