Responsibilities

• Strategic Campaign Management: Develop, execute, and manage multi-channel digital marketing campaigns spanning Social Media, Email Marketing, and Search Engine Marketing (SEM).
• Client Leadership: Act as the primary point of contact for clients. Lead in-person and virtual meetings to understand their goals, present strategies, and provide regular performance reports.
• Data-Driven Optimization: Analyze campaign performance using tools like Google Analytics. Translate raw data into actionable insights to continually optimize strategies and maximize ROI.
• Social Media Creator: Design, produce, and execute engaging multimedia content that expands brand reach, fosters community engagement, and drives audience growth across all social platforms.
• Content & Copywriting: Write clear, engaging, and brand-specific copy tailored for various mediums, including websites, blogs, and social platforms.
• Creative Collaboration: Partner seamlessly with our creative team to produce high-impact visual assets. Utilize platforms like Adobe Creative Suite, Canva, and WordPress to bring campaigns to life.
• Market Research: Conduct in-depth market and competitor research to identify emerging trends and ensure our clients stay ahead of the curve.
• Workflow Automation: Leverage marketing automation tools (e.g., Constant Contact) to streamline internal processes and enhance client communications.

Requirements

• Experience: Proven track record in digital marketing, specifically managing client accounts and campaigns.

Preferred

• Technical Proficiency: Hands-on experience with WordPress, Google Ads, Google Analytics, and email marketing platforms (e.g., Constant Contact, Mailchimp).
• SEO Expertise: Strong understanding of current SEO best practices and how to implement them effectively.
• Communication Skills: Exceptional written and verbal communication skills. You must be comfortable presenting to clients and advocating for your strategies.
• Analytical Mindset: Ability to interpret complex data, draw meaningful conclusions, and make data-driven decisions.
• Independence & Teamwork: Highly self-motivated with the ability to manage your own time, while also collaborating effectively within a broader team environment.
• Bonus Points: Hands-on graphic design experience is a plus.