Responsibilities

• Plan, manage, and optimize paid campaigns on Meta (Facebook/Instagram), TikTok, Google, Microsoft Edge, Bing, LinkedIn and YouTube Ads
• Develop and execute organic social media growth strategies across relevant platforms
• Analyze ad performance and implement strategies for lead generation and ROI improvement
• Write high-converting sales content for:
• Ad copies
• Landing pages
• Video scripts
• Social media creatives and promotional posts
• Emails campaigns
• Collaborate with our design and development teams to ensure consistency in messaging and branding
• A/B test ad creatives, headlines, and landing page elements to improve performance
• Provide regular performance reports and data-driven insights

Requirements

• Minimum 2 years of experience in digital marketing and performance ads (Meta, TikTok, Google, Bing, YouTube)
• Proven experience in organic online growth and social media marketing
• Strong portfolio of high-conversion ad copies, landing pages, or sales content
• Deep understanding of audience targeting, lead generation funnels, and conversion tracking
• Excellent English writing skills with a creative and persuasive tone
• Ability to work independently and meet tight deadlines
• Comfortable working EST timezone hours.
• Fast and reliable internet connection for remote work
• Strong work ethic and a performance-driven mindset

Preferred

• Experience in Canadian immigration or service-based industries
• Familiarity with marketing automation tools (e.g., Suite CRM, Mailchimp, etc.)