Digital Listings & Reputation Specialist - UW Medicine Strategic Brand and Marketing

Seattle, WA (Hybrid)

$70K/yr – $86K/yrMid Level3+ years expFull time

Posted 10 days ago

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Job Summary

Own the end-to-end management of provider and location profiles across platforms, ensuring accuracy, synchronization, and quality while coordinating with cross-functional teams on data syndication and issue resolution.

  • Oversee audits and health monitoring to maintain profile accuracy across platforms
  • Lead creation, optimization, and lifecycle management of provider and location profiles

Job Description

Responsibilities

  • Monitor provider, hospital, and clinic locations and profiles across supported platforms to ensure accuracy, completeness, and alignment with centralized provider and location data sources.
  • Support operational workflows related to photo optimization, profile creation, claiming, suppression, optimization, and lifecycle management within Yext and downstream third-party platforms.
  • Identify, troubleshoot, and resolve synchronization issues, duplicate listings, profile inconsistencies, and platform errors impacting profile accuracy and discoverability.
  • Conduct routine audits and quality assurance reviews to validate provider and location data – including addresses, phone numbers, hours, specialties, appointment links, accessibility information, and photos – ensuring accurate, complete, and aligned data across platforms.
  • Monitor profile health dashboards, platform notifications, and operational alerts to proactively identify issues requiring resolution or escalation.
  • Maintain operational documentation, workflow standards, issue tracking, and quality assurance processes supporting enterprise profile management.
  • Coordinate with provider data, location data, digital, operational, and vendor teams to support accurate data syndication and issue resolution across platforms.

Requirements

  • Bachelor’s degree in marketing, communications, business, healthcare administration, information management, or related field.
  • Three - four years of experience implementing digital experience initiatives, reputation management, customer experience operations, marketing data management, or related work.
  • Familiarity with listings management or reputation management platforms.
  • Strong attention to detail and organizational skills with the ability to manage multiple priorities simultaneously.
  • Strong analytical, troubleshooting, and problem-solving skills.
  • Comfortable working with dashboards, spreadsheets, operational systems, and cross-functional workflows.
  • Strong written and verbal communication skills.

Preferred

  • Experience working in large-scale digital profile management.
  • Experience working in healthcare, higher education, or another operationally complex environment.

Benefits

University of Washington Medical Center logo

University of Washington Medical Center

3.8 Glassdoor

UW Medical Center opened as University Hospital in 1959 and quickly became a leader in healthcare innovation and standard setting for safe, high-quality patient care. In 2012, the 273,000-square-foot Montlake Tower opened with expanded space for oncology services, radiology and the Neonatal Intensive Care Unit.

Founded in 1959
Seattle, Washington, USA
3.2K employees (11 in marketing)
70% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$29.6K
Traffic Source Mix
Search
35%
Direct
57.8%
Referral
5.9%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~3.2K

Marketing Team

Marketing Team Size
6 (0% of company)
Marketing Roles Posted (Last 30 Days)
5

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