Digital Growth & SEO Manager at PAVA USA | Henrico County, VA | $10/hr – $20/hr

PAVA USA

Digital Growth & SEO Manager

Henrico County, VA (Remote)

$10/hr – $20/hrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end SEO growth and site performance for multiple brands as Digital Growth & SEO Manager.

Must-have: Minimum 3 years of end-to-end SEO experience.
Standout: Multi-brand growth with WordPress and Shopify, plus local/GBP reporting.

Job Description

Responsibilities

1. SEO Strategy & Performance - Own end-to-end SEO strategy across all assigned websites - Execute technical, on-page, off-page, and local SEO initiatives - Conduct keyword research, competitor benchmarking, and search opportunity analysis - Improve rankings, organic traffic, and local visibility - Manage backlink strategies and authority growth - Perform regular technical audits (crawl, indexation, schema, site speed, mobile performance)
2. Website Management - Manage and update websites using WordPress - Add and edit pages, blogs, links, landing pages, metadata, and site content - Improve user experience and conversion pathways - Coordinate technical updates as needed
3. Content Creation - Create SEO-driven blogs, website articles, GBP content, and digital marketing copy - Develop content for social media and local visibility efforts - Source or create supporting visual assets using: - AI tools - stock imagery - basic design tools - Ensure all content aligns with brand and SEO objectives
4. Local SEO & GBP Management - Manage Google Business Profiles - Optimize listings for local search performance - Publish updates and posts - Respond to general Google reviews professionally - Improve local rankings and map pack visibility
5. eCommerce / Shopify Growth - Manage and optimize Shopify or similar online store platforms - Improve organic and paid traffic opportunities for product pages - Optimize collections, product descriptions, metadata, and conversion flows - Support revenue growth strategies for online stores
6. Reporting & Analytics - Own weekly and monthly performance reporting - Build and manage dashboards using Looker Studio or other BI tools - Integrate data sources such as: GA4; Google Search Console; Google Business Profile; SEMrush / Ahrefs; Social platforms; Advertising platforms; Other tools that may be required - Present actionable insights to leadership and partner clinics - Recommend and build better visualization/reporting systems if needed
7. Stakeholder Management - Meet regularly with partner clinics and leadership - Review performance results and growth direction - Recommend action plans and timelines - Help guide strategic marketing decisions
8. Paid Ads (Strong Nice-to-Have) - Experience managing Google Ads / Meta Ads is strongly preferred - Ability to support paid growth initiatives is a major plus