Digital Growth & Revenue

Pennsylvania, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital revenue growth by owning the full-funnel from site to revenue and aligning data, CRM, and analytics to pipeline performance.

  • Own full-funnel performance from site to revenue and drive pipeline.
  • Must-have: 5+ years in B2B eCommerce or digital commerce with measurable revenue impact.
  • Standout: Experience with CRM, analytics, and multi-touch attribution across channels.

Job Description

Responsibilities

  • Own full-funnel performance across the digital customer journey (Site → Lead → MQL → SQL → Opportunity → Revenue)
  • Define and align MQL and SQL qualification criteria in partnership with Sales leadership
  • Develop and track Marketing-Sourced Pipeline % as a key revenue metric
  • Build and maintain multi-touch attribution models across campaigns and digital channels
  • Lead CRM instrumentation and campaign tracking architecture
  • Ensure accurate data flow between website, chat platforms, marketing automation, and CRM systems
  • Develop KPI dashboards and reporting frameworks for executive visibility
  • Align digital analytics with revenue outcomes and pipeline performance
  • Drive digital monetization strategy for rental and service offerings, including quote flows and conversion optimization
  • Expand self-service capabilities to reduce manual sales friction and increase efficiency

The Raymond Corporation

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40