Responsibilities

• Expanding subscriber growth through organic channels, partnerships, webinars, and content distribution
• Improving subscriber engagement and retention
• Ensuring newsletter content consistently drives readers toward deeper engagement with the Collective
• Build and optimize the marketing funnels that convert newsletter subscribers into Internal Audit Collective members; Training program participants; 1:1 conversations with the founder
• This includes developing automated nurture flows, promotional campaigns, and conversion sequences that guide subscribers toward the most relevant offerings.
• Repurposing blog posts, webinars, and educational resources into newsletters, lead magnets, and marketing campaigns
• Building systems that consistently distribute high-value content to the right audiences
• Using existing content to support training program promotion and membership growth
• Operate the primary lead generation channels that fuel the Internal Audit Collective’s growth
• Lead Generation Programs: Webinars and virtual events; Lead magnets and downloadable resources; Website conversion optimization; LinkedIn content distribution; Partnerships with professional organizations and associations
• Revenue Expansion Programs: Newsletter sponsorships; Job board listings (“Hot Jobs”); Team membership expansion; Referral and member-driven growth programs

Requirements

• 5–8+ years of experience in digital or growth marketing, ideally within B2B, professional education, or community-driven businesses
• Experience building email marketing and marketing automation programs
• Strong familiarity with HubSpot or similar marketing platforms
• Experience managing webinars, lead magnets, and conversion funnels
• Comfort owning metrics tied to pipeline and revenue outcomes
• The ability to operate independently and execute quickly in a small team environment