Responsibilities

• Own the growth and performance of Hanna Center’s digital marketing ecosystem, including email, social media, paid media, and website channels
• Drive measurable increases in online donations, program inquiries, training participation, and referral engagement
• Define KPIs and success metrics; continuously optimize campaigns through testing, data analysis, and iteration
• Build scalable acquisition, retargeting, and conversion strategies across multiple audience segments
• Develop and implement sophisticated audience segmentation strategies in partnership with the Database Manager
• Align marketing strategies with CRM data to improve targeting, personalization, and performance
• Design audience journeys across the full lifecycle: awareness, engagement, conversion, retention, and advocacy
• Lead marketing strategies across Hanna Center’s layered audiences:Hyper-local (Sonoma Valley); Regional (Sonoma County); Statewide (California residential and service audiences); National (training and research audiences); Tailor messaging, channels, and campaigns to effectively reach each audience level
• Develop and execute campaigns across email, paid media, social media, and web
• Own and grow Hanna Center’s email marketing program, including list growth, segmentation, and engagement