Digital Growth Manager, Generalist

San Mateo, CA (On-site)

$135K/yr – $175K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end growth campaigns by owning strategy, execution, and measurement for a B2B SaaS product.

  • Own campaigns from brief to reporting across paid channels.
  • Must-have: 3–5 years with campaign ownership and PMM/B2B SaaS experience.
  • Standout: Ability to embed with sales teams, gather cross-functional insights, and bridge gaps quickly.

Job Description

Responsibilities

  • Campaign Strategy & Execution: Own digital campaigns end-to-end — from identifying the opportunity and writing the brief to running the channels and reporting on outcomes. You don't hand off the strategy work; you do it AND ship it.
  • Cross-Functional Insight Gathering: Interview sales leaders, PMMs, and product managers to understand buying dynamics, persona pain points, and messaging opportunities. Translate what you learn into campaigns that resonate with specific personas and verticals.
  • Full-Funnel Ownership: Build and run programs across the funnel — top-of-funnel brand campaigns, mid-funnel nurture, and bottom-of-funnel conversion plays. You care about what happens after the click, not just before it.
  • Channel Execution: Hands-on management of paid Search, LinkedIn, Meta, and other channels. You'll partner with our digital specialists to test, learn, and scale what's working.
  • Strategic "Drop-In" Execution: Act as a rapid-response growth operator. When a sales segment or product line is missing pipeline, you'll embed with the team, research the landscape, and build a digital solution to bridge the gap.
  • Creative Collaboration: Partner with our creative team to brief new assets and provide thoughtful, audience-grounded feedback on messaging hooks and visual execution

Requirements

  • 4-year undergraduate degree from a top university
  • 3–5 years of total work experience, with at least one role that included real ownership over a campaign, program, or initiative — not just execution support
  • Strong preference for PMM experience at a B2B SaaS company, early-stage startup GTM ownership, or a Product Manager transitioning into growth
  • You can interview a sales rep, distill the insight, write the brief, run the campaign, and report on the outcome — and you'd rather do all five than specialize in just one
  • You think in systems and aren't afraid to dive into the mechanics of how a campaign is built. Familiarity with at least one paid channel (SEM, LinkedIn, Meta) is a plus, but more important is your willingness to learn the technical "plumbing" of our stack
  • You have a "math-first" brain. You're comfortable with data analysis, building simple models in Excel, and reading performance dashboards without prompting. Ready to prove these skills in a technical assessment
  • Strong written communicator — you can write a campaign brief, a landing page headline, and an internal update with equal clarity. Excellent interpersonal skills with the ability to manage relationships across Product Marketing, Creative, Sales, and Marketing Ops
  • Ability to manage multiple workstreams simultaneously with attention to detail. You're the type of person who stays vigilant for signs of mistakes or misfires and quickly acts on it
  • Self-starter who thrives in a fast-paced environment and is eager to learn from high-level mentors. Has a point of view and isn't afraid to share it

Preferred

  • Familiarity with at least one paid channel (SEM, LinkedIn, Meta) is a plus, but more important is your willingness to learn the technical "plumbing" of our stack

Benefits

  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Fertility Stipend
  • Wellness/fitness benefits
  • Healthy lunches provided daily
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Sequoia Capital Global Equities

Sequoia Capital Global Equities ("SCGE") is a public/private crossover firm that was founded in 2009 as an affiliate of Sequoia Capital. SCGE extends Sequoia Capital's technology investing into the public markets and applies the firm's thematic investment approach across the internet, software, semiconductor and fintech sectors. We are a long-term partner to transformational and enduring technology companies through their journey to IPO and beyond.

Founded in 2009
Menlo Park, California, USA
38 employees

Traffic Signals

Monthly Visitors
511.9K
Traffic Source Mix
Search
43.7%
Direct
46%
Referral
6.6%
Social
3.2%
Paid
0.5%

Headcount Trend

Current headcount: ~38