Digital Growth & AI Strategy Marketing Manager at MariaDB plc | USA | $130K/yr – $150K/yr

Digital Growth & AI Strategy Marketing Manager

USA (Remote)

$130K/yr – $150K/yrSenior Level5+ years expFull time

Posted 5 months ago

The other 99% submit and hope. You're about to do something different.

Drive AI-powered marketing for MariaDB, owning the hybrid strategy, from content generation to paid and organic performance.

Own the AI-enabled marketing stack and experiments across content, search, and attribution.
Must-have: 5+ years in Performance Marketing or SEO.
Standout: Experience with AI-driven strategies and tools like Profound and Promptwatch.

Orchestrate LLM Visibility: monitor and improve MariaDB’s "Share of Model" across major LLMs (OpenAI, Google, Anthropic, Perplexity) using tools like Profound and Promptwatch
Source Influence: identify authoritative sources that LLMs prioritize and ensure content is cited and synthesized accurately
Answer Gap Analysis: identify queries where competitors are being recommended and execute content/technical plays to flip the narrative
Full-Funnel Paid Search: manage high-intent Google/Bing/LinkedIn campaigns to drive awareness and high-quality leads
Hybrid Strategy: integrate traditional SEO keywords with "Prompt Engineering for Search" for humans and AI crawlers
Data Attribution: track the customer journey from AI-generated answers to conversions and assess zero-click impact
Conversion Rate Optimization (CRO): experiment and optimize conversion rates on digital assets
The AI Stack: own and optimize the marketing AI stack, chaining tools for content scaling and sentiment monitoring
Continuous Testing: run "synthetic search" audits to monitor brand sentiment with model updates or product launches

5+ years in Performance Marketing or SEO
1–2 years specifically focused on AI-driven strategies or AEO (Answer Engine Optimization)
Technical Depth: understanding of retrieval-augmented generation (RAG)
Tool Fluency: Profound, Promptwatch, GA4, Google Ads, SEMrush