The Living Planet Aquarium

Digital Engagement Specialist

Draper, UT (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize multi-channel engagement by coordinating email, SMS, CRM data, and landing pages; drive internal comms and site health as part of a unified digital engagement program.

  • Integrated channel ownership: email campaigns, SMS outreach, CRM data, and landing pages tied to cross-functional campaigns.
  • Operations and site health: landing page design and ongoing website audits to support promotions and events.
  • Internal alignment: Team Talks and cross-team updates to ensure initiatives stay visible and on track.

Job Description

Responsibilities

  • Email Campaigns: Develop, manage, and optimize targeted email communications across departments, ensuring alignment with organizational objectives and brand standards.
  • CRM Management: Maintain and organize CRM data to ensure accuracy, segmentation, and effectiveness in supporting email and SMS outreach.
  • SMS Communications: Create, schedule, and deploy SMS campaigns as part of an integrated marketing strategy, ensuring compliance with best practices and legal regulations.
  • Landing Page Development: Design and manage responsive landing pages to support promotions, campaigns, and events; collaborate with design and content teams as needed.
  • Internal Communications: Write and distribute internal 'Team Talks' newsletters and updates to align staff with key initiatives, events, and achievements.
  • Website Health Monitoring: Regularly audit the website for performance, broken links, outdated content, and SEO improvements; coordinate fixes with relevant teams.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  • 2+ years of experience in digital marketing or engagement roles.
  • Proficiency in email marketing platforms (e.g., Klaviyo) and CRM tools.
  • Experience with SMS marketing tools and compliance standards.
  • Familiarity with website CMS platforms (e.g., WordPress) and basic HTML/CSS knowledge.
  • Strong analytical skills and attention to detail.
  • Excellent written and verbal communication abilities.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Benefits

  • Comprehensive benefits package for full-time employees including:
  • Medical, dental, and vision insurance, plus optional FSA/HSA accounts
  • Paid time off & 12 paid holidays per year
  • Paid bereavement leave and paid new child leave (birth, adoption, or placement)
  • Employer-paid short-term disability; optional long-term disability coverage
  • Convenient onsite childcare (employees pay approximately 20% of the cost)
  • 401(k) with match up to 4% - fully vested from day 1 of contribution
  • Employee Assistance Program (EAP)
  • Free Aquarium membership
  • Discounts on tickets, gift shop, and cafĂ© purchases
  • Free and discounted animal encounters
  • Pet insurance and discounts
  • Footwear discounts
  • Entertainment, travel, and retail savings through Tickets at Work