Digital Conversion Rate Analyst at Electrolux Group | Charlotte, NC

Electrolux Group

Digital Conversion Rate Analyst

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive e‑commerce optimization by designing tests, measuring impact, and guiding personalization and merchandising decisions.

Own experimentation roadmap and run A/B/multivariate tests across PDP, PLP, cart, and checkout.
Must-have: 3+ years in marketing analytics, e‑commerce, or digital optimization with GA4/Looker/Adobe Analytics.
Standout: ability to translate insights into actionable recommendations and communicate impact with dashboards.

Job Description

Responsibilities

Monitor core e‑commerce KPIs including conversion rate, AOV, add‑to‑cart rate, revenue per session, and PDP/PLP engagement.
Analyze behavioral data and funnel performance to identify website optimization opportunities.
Design, execute, and evaluate A/B and multivariate tests across PLP, PDP, cart, and checkout experiences.
Build and manage an experimentation roadmap in partnership with cross-functional teams.
Translate insights into clear, actionable recommendations that drive measurable performance lifts.
Support deployment and optimization of personalization modules to improve product discovery and cross-sell/upsell.
Partner with merchandising teams to improve conversion, AOV, and overall site profitability.
Develop dashboards and reporting frameworks to measure experiment impact and communicate results to stakeholders.

Requirements

Bachelor’s degree
3+ years of experience in marketing analytics, e‑commerce, or digital optimization.
Proficiency with analytics tools (e.g., GA4, Looker Studio, Adobe Analytics) and advanced Excel skills.
Demonstrated experience designing and analyzing A/B tests and running website experimentation programs.
Strong understanding of digital funnels, user behavior, and conversion optimization best practices.

Benefits

Discounts on our award-winning Electrolux products and services
Family-friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path

Electrolux Group

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2024 Electrolux Group had sales of SEK 136 billion and employed approximately 41,000 people around the world. For more information go to www.electroluxgroup.comComment moderation guidelines: We welcome open, respectful and constructive conversation on this page. At Electrolux Group, our values of respect, dignity and courtesy guide how we engage online, and we ask that all contributions align with these principles and LinkedIn’s Community Guidelines and User Agreement. To ensure a safe and inclusive environment, we reserve the right to remove comments that are abusive, offensive, disruptive, misleading or false, repetitive or off-topic. We may also block or report users who repeatedly violate these guidelines. Please note that comments posted here do not necessarily reflect the views of Electrolux Group.

Founded in 1919

Stockholm, Skåne County, SWE

31K employees (2,242 in marketing)

www.linkedin.com/company/electroluxgroup