Digital Content Strategist at Tata Consultancy Services | Parsippany, NJ | $100K/yr – $140K/yr

Tata Consultancy Services

Digital Content Strategist

Parsippany, NJ (On-site)

$100K/yr – $140K/yrMid LevelFull time

Posted 3 months ago

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Job Summary

Drive an intent-led content strategy and scalable taxonomy for IT services, aligning language across pages, listings, and digital touchpoints to support SEO and user needs.

Must-have: Experience designing taxonomy and attribute frameworks for scalable digital content.
Standout: Cross-functional collaboration with SEO, analytics, and product teams to implement content models.

Job Description

Responsibilities

Define intent led content strategy aligned to business priorities and user needs
Establish metadata, taxonomy and attribute frameworks to structure how entities, features, and differentiators are described
Identify and prioritize attributes and signals relevant to different audience segments and use cases
Define how attributes are consistently expressed across property pages, listings, and digital platforms
Develop scalable content frameworks reusable across similar entities or categories
Ensure alignment of content and messaging across owned and third party digital touchpoints
Partner with SEO and technical teams to ensure taxonomy and content models are implemented accurately
Refine content structure based on performance insights and evolving search behavior
Collaborate with digital teams to test and optimize content across channels and journeys
Ensure consistent brand voice and insights backed messaging across the funnel

Requirements

Strong writing, editing skills with a consistent record in developing content that resonates to diverse audiences
Experience building a digital content strategy and managing digital content
User intent analysis and search behavior mapping
Taxonomy design and attribute framework definition
Content architecture and structured content models
Cross channel content alignment (web, listings, platforms)
Collaboration with brand, website development, SEO, analytics and creative teams

Benefits

Discretionary Annual Incentive.
Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
Family Support: Maternal & Parental Leaves.
Insurance Options: Auto & Home Insurance, Identity Theft Protection.
Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
Time Off: Vacation, Time Off, Sick Leave & Holidays.
Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Tata Consultancy Services

Tata Consultancy Services (TCS) is an IT services, consulting, and business solutions organization that has been partnering with many of the world’s largest businesses in their transformation journeys since its inception in 1968. Our consulting-led, innovation-driven services help businesses evolve as perpetually adaptive enterprises, staying ahead in an ever-changing digital landscape. Recognized for excellence in software development, we rapidly apply and scale new technologies, driving long-term value and scalable transformation. Many of these relationships have endured for decades, navigating every technology cycle from mainframes in the 1970s to Artificial Intelligence today. A part of the Tata Group, India’s largest multinational business group, TCS has a highly skilled workforce of over 607,000 consultants in 55 countries and 180 service delivery centers across the world. Caution against fraudulent job offers: TCS doesn’t charge any fee throughout the recruitment process. Refer here: https://www.tcs.com/careers/india/recruitment-fraud-alert

Founded in 1968

Mumbai, Maharashtra, IN

669K employees (8,371 in marketing)

www.tcs.com