Responsibilities

• Lead the planning and execution of organic social strategies across platforms including LinkedIn, Instagram, Facebook, YouTube and Reddit, developing content that feels native to each channel.
• Build and manage social content calendars that bring together brand messaging, audience needs and campaign priorities, helping content flow in a clear, timely and intentional way.
• Engage directly with client communities to spark conversation, build relationships and elevate brand voice across platforms.
• Monitor and respond to community interactions in a timely, brand‑aligned manner, bringing awareness of audience behavior and platform trends to every touchpoint.
• Craft compelling, brand‑aligned copy for social posts, blogs, websites and email that feels clear, engaging and true to each client’s voice.
• Develop long‑form content, like LinkedIn articles and SEO‑friendly web copy, that helps clients share their expertise.
• Ability to interpret and analyze social media performance metrics and articulate what is working, what isn’t and how to adjust content accordingly.
• Contribute to client relationships by delivering on projects by addressing client challenges, enacting proactive problem solving and anticipating client needs.
• Juggle multiple projects while maintaining a professional attitude to thrive under pressure and meet deadlines. Handle extra/unplanned time demands positively and constructively.

Requirements

• 2-5 years of experience of digital and social media content creation , preferably in an agency or in-house marketing department setting.
• Excellent writing, editing and proofreading skills – with a focus on what works well for social media captions, hooks and copy.
• Familiarity with Microsoft Teams and Office Suite.
• Familiarity with social media metrics and reporting.
• Deep knowledge and passion for current and emerging social platforms, trends, platform/format-specific communication styles, audience behaviors and algorithms.
• Keen eye for what works on social media, from concept to final production.
• Strong collaborative skills and ability to conceptualize in both group and individual settings.

Preferred

• Content management systems
• Social media scheduling and reporting tools (e.g., Sprout Social, Meta Business Suite)
• AI platform (ChatGPT, Gemini, Claude, Writer) usage in organizational setting
• AI Operations project management
• Generative search optimization best practices
• Influencer/content creator partnerships
• Photography and/or live video capture

Benefits

• We offer other good stuff, too: competitive salaries, company-sponsored health insurance, 401(k) match, profit sharing, monthly gym membership discounts, mobile phone reimbursement, work from home Fridays, schedule flexibility, paid maternity/paternity leave, compressed work week, a new business incentive program and more.
• In addition to benefits, Branigan has built a company culture rooted in collaboration that includes team building activities, professional development opportunities and spontaneous get-togethers.