Responsibilities

• Develop and produce engaging, informational content focused on company products and industry topics for YouTube and other social media platforms.
• Collaborate with third-party content creators and influencers to coordinate product promotion and plan effective marketing campaigns.
• Capture high-quality product photography for use across social media, digital advertising, and website listings.
• Design and execute email marketing campaigns, including promotional graphics and messaging for the company’s subscriber base.
• Plan, coordinate, and optimize digital advertising campaigns across platforms such as Meta and Google.
• Execute new product launches by creating and organizing key assets, including product descriptions, photography, instructional videos, web page layouts, and technical specifications.
• Design and maintain website front-end functionality with a focus on user experience (UI/UX) and visual appeal.
• Implement SEO strategies through blog content, keyword optimization, and ongoing website improvements.
• Maintain and update the company’s product catalog, ensuring accuracy and completeness for all listings.
• Design product packaging and labeling for both new and existing product lines.