Responsibilities

• Serve as the connective tissue between ideas and impact. You’ll sit at the center of EWG’s content engine, turning complex science and policy into content people actually want to read and share. In a news cycle that never slows down, you will help us stay ahead of it.
• Turn complicated into compelling. Whether a new pesticide study or a policy win, your job is to find the hook that makes someone stop scrolling. You’ll craft narratives that work across email, social, SMS and web, adapting tone and format for each channel.
• Contribute to the development and evolution of EWG’s tone of voice, ensuring it resonates with audiences and flexes appropriately across channels while staying true to the brand
• Analyze content and audience performance data to refine messaging strategy, optimize engagement, and inform future campaign development
• Social: Partner with the social media team to translate our strategy into compelling social-first creative with strong hooks and calls to action
• Email: Own email content strategy and writing, crafting compelling, audience-focused messaging that drives engagement and action, and evolves based on performance insights
• AI: Use AI-enabled tools across the content process, from idea generation to drafting and refinement, to improve quality, increase efficiency and support nimble execution across channels
• Cross-functional collaboration: Collaborate with communications, creative, science, policy, and partnerships teams to surface stories, align messaging and bring complex subject matter to life through content
• Community management: Own EWG’s community voice: Establish the tone and personality guidelines that guide the way EWG engages with its social audience, and review community responses drafted by the Social Media Associate to ensure they are accurate and on-brand and reflect EWG’s voice

Requirements

• 3 to 5 years of experience developing content across digital channels, including email, web and social
• Demonstrated ability to make complex or technical subject matter accessible and engaging for general audiences – comfortable working from dense source material (research, data, policy documents) to surface compelling narratives
• Background in advocacy, environmental health, public health journalism or mission-driven communications strongly preferred
• A creative thinker who brings fresh, bold ideas and isn’t afraid to share them
• A strong writer with a curiosity for finding the right words, understanding why they resonate, and how they drive engagement and action
• Ability to adapt messaging for different audiences, platforms and contexts
• Proactive and collaborative, with a track record of taking initiative and working effectively across teams
• Comfort leveraging AI-enabled tools to support ideation, content development and optimization
• Familiarity with marketing and content management platforms (e.g., Asana, Hootsuite, analytics platforms, or similar tools)

Benefits

• Affordable, comprehensive healthcare that includes medical, dental and vision benefits
• Generous paid annual leave plan
• Generous paid sick leave
• Employer-paid disability, life insurance and paid family leave plans
• Flexibility to telework