Responsibilities

• Develop, brief, and build content strategies that support digital business goals.
• Create and execute customer-focused content segmentation strategies.
• Write or edit digital messaging as needed, ensuring consistency with brand guidelines.
• Build and maintain content and creative assets tied to seasonal campaigns and business priorities.
• Execute site updates using the content management system (CMS).
• Ensure content is consistently represented across all platforms and meets brand and accessibility standards.
• Conduct experience QA and validation testing to confirm content accuracy and functionality.
• Coordinate and lead weekly site preview testing meetings to prepare the team for upcoming launches.
• Collaborate with technical and digital partners to implement new functionalities and support major projects or sprint cycles.
• Partner with creative, merchandising, and marketing teams to deliver aligned and cohesive content experiences.
• Manage sitewide operational and promotional messaging to support key business initiatives.
• Conduct competitive monitoring and analysis to stay current on digital content and messaging trends.
• Identify opportunities to enhance content effectiveness and site experience.
• Support content optimization efforts that contribute to both short-term wins and long-term digital growth.

Requirements

• Experience writing and/or editing digital content for retail or fashion websites.
• Ability to write clear, accurate briefs and partner effectively with cross‑functional teams.
• Experience with content management systems and digital asset management tools (Bynder and Strapi a plus).
• Directional understanding of SEO strategies is beneficial.
• Strong organizational skills with excellent attention to detail.
• Ability to interpret data and apply insights to improve content performance.
• Proficiency with MS Office Suite (Word, Excel, PowerPoint, Outlook).
• Experience with Adobe Creative Suite or similar digital tools is a plus.
• Strong communication skills with the ability to work effectively across creative, technical, and business teams.
• Comfort managing multiple tasks in a fast‑paced, dynamic environment.
• Ability to problem‑solve, remain flexible, and adapt to changing priorities.
• 2–3 years of experience in digital content strategy, e‑commerce, or related fields.
• Bachelor’s degree in Marketing, Business Administration, or a related field.

Preferred

• Experience with e‑commerce platforms, CMS tools, and SEO strategies.
• Familiarity with competitive analysis and digital messaging trends.

Benefits

• Your Sole Well-Being: Our benefits package is crafted with our associates in mind! We support you with benefits like free virtual health care, robust family/fertility benefits, 401(k) w/ match, and more. Explore our offerings at https://mymobilewalletcard.com/dbi.
• Stride with Flexibility: We offer hybrid and remote work opportunities, giving you the freedom to stay connected, productive, and inspired—wherever you do your best work.
• Stepping Up Your Career: Take advantage of training programs, professional development, and education assistance to advance your career with a company that celebrates bold ideas and fresh perspectives.
• We are Shoe-Obsessed: Because we know a great pair of shoes can change your day, you’ll enjoy 30% off at DSW & com, plus discounts across our family of brands.