Responsibilities

• Write clear, engaging, and on‑brand content for websites, landing pages, blogs, emails, social media, press releases, digital ads, and other digital touchpoints.
• Create content that aligns with brand voice, style guidelines, and business objectives.
• Develop long‑form and short‑form content tailored to specific campaign goals and audience needs.
• Optimize content for SEO/GEO using keywords, metadata, and best practices.
• Collaborate with designers, digital marketers, and product teams to refine messaging and improve content performance and layout presentation
• Partner with marketing stakeholders to understand campaign goals and translate them into digital content.
• Work closely with Content Strategist to support content planning, calendar management, and publication schedules
• Create content testing plans and interpret analytics and adjust content accordingly
• This role will report to the Director of Lead Generation for the Home Energy business
• This role will work closely with the Home Energy Content Strategist on strategic messaging and tactics
• This role will partner closely with the consumer advertising team and digital experience team to ensure the content is written and designed to achieve business goals with respect to lead generation, website experience and optimization, and email communications

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field (or equivalent experience).
• 3–5+ years of experience writing digital content for brands, agencies, or publishers.
• Exceptional writing, editing, and storytelling skills with a strong portfolio.
• Knowledge of SEO principles and content optimization techniques.
• Familiarity with CMS platforms, social tools, and marketing technology.
• Ability to multitask and meet deadlines in a fast‑paced environment.
• Strong collaboration and communication skills.
• Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

Preferred

• Understanding of SEO/GEO/AI, digital marketing best practices, and audience insights.

Benefits

• Competitive compensation and benefits
• Work-life flexibility
• Recognition and rewards
• Development and career opportunities
• A safe and inclusive workplace