Responsibilities

• Collaborate with marketing, management, and subject-matter experts to launch cohesive digital campaigns.
• Publish social media posts across multiple channels.
• Maintain brand voice, tone, and messaging consistency across all digital channels.
• Monitor and analyze content performance using analytics tools and apply insights to improve engagement.
• Update and refresh existing digital content to ensure relevance, accuracy, and effectiveness.
• Stay current on digital content trends, platform updates, and industry best practices.
• Review and screen social media comments and Google reviews on a regular basis; identify potential concerns or issues and escalate them to the appropriate department or management team as needed.
• Manage online banking content, including educational articles, system alerts, holiday notices, and promotional messaging.
• Maintain and update website content and support ongoing website changes.
• Manage digital content displayed on in-branch televisions and other internal-facing platforms.

Requirements

• One to two years of experience in digital content creation or management, with experience in marketing, social media, or digital design.
• Experience in the financial industry is preferred.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field preferred.
• Must be bondable.
• Must hold a valid Alabama driver's license with a good driving record.
• Excellent written and oral communication skills.
• Time management skills.
• Ability to prioritize and multitask.
• Logic and reasoning skills.
• Creativity.

Preferred

• Experience in financial industry is preferred.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field preferred.