Digital Content Specialist

Carlinville, IL (On-site)

$54K/yr – $79K/yrMid Level2+ years expFull time

Posted 3 weeks ago

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Job Summary

Own content and SEO operations for a website, focused on guest-friendly page creation, on-page optimization, and brand-consistent UX that move traffic and conversions.

  • Own content creation, editing, and on-page optimization to align with brand and user intent.
  • Manage SEO and technical improvements using keyword research, metadata, internal linking, and analytics insights.
  • Collaborate with marketing automation and social to ensure consistency across channels and measurement.

Job Description

Responsibilities

  • Manage day-to-day website operations, including creating and editing pages, maintaining site structure and navigation, archiving outdated content, and ensuring on-page optimization, accessibility, and brand consistency.
  • Develop, edit, and proof content for web pages and resource articles ensuring accuracy, relevance, and alignment with brand guidelines, user intent, and channel best practices.
  • Analyze traffic, engagement, and conversion data to identify opportunities; test and refine content and SEO/GEO tactics.
  • Conduct keyword research, implement on-page and technical SEO best practices (e.g., metadata, internal linking, page speed, indexing, broken links), and use analytics/SEO tools to monitor performance, report insights, and recommend improvements.
  • Receive and complete website maintenance tickets, with content-first strategy.
  • Work closely with marketing automation specialist and social media specialist to ensure consistency across digital channels.
Heartland Bank and Trust Company logo

Heartland Bank and Trust Company

3.7 Glassdoor

The Drake family arrived in Central Illinois in 1852, and set down roots that still run deep. Their descendents started banking in 1920, and survived economic ups and downs for generations. The third generation of Drake bankers is actively involved in leading Heartland Bank today, continuing the family tradition of service and relationship-building they established early in the twentieth century. You can learn a lot about a place when you know what’s important to the people working there. We say, “Relationships give meaning to our work.” It’s a statement of fact, as well as a reminder of how we’re connected to the communities we serve. We know that banking is personal, so we take the time to get to know our customers. We start the conversation by understanding what’s needed.We’re proud of Heartland’s strength and capabilities, the services we offer and the team of people who stand ready to serve their communities. Put our strength to work for you, and you’ll understand why we feel that way. Heartland Bank and Trust Company is an Equal Opportunity Employer, including disability/vets. Member FDIC. Equal Housing Lender.

Founded in 1964
Bloomington, Illinois, USA
807 employees (9 in marketing)
74% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
204.2K
Monthly Google Ads Budget
$31.6K
Traffic Source Mix
Search
21.9%
Direct
74.8%
Referral
3.1%
Social
0.1%
Paid
0.1%

Headcount Trend

Current headcount: ~807

Marketing Team

Marketing Team Size
6 (1% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News