Digital Content Specialist

Champlin, MN (Hybrid)

$70K/yr – $83K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own content and messaging across multi channel marketing with clear ownership of content production SEO/ASO and analytics to drive campaigns and brand consistency.

  • Content creation across email, web, social, and events to support B2B campaigns.
  • SEO/SEM/ASO and digital advertising to improve discoverability and demand.
  • Performance reporting and insights to guide marketing initiatives and stakeholder alignment.

Job Description

  • Plan, curate, and develop content across email, web, blog, case studies, ads, landing pages, social, events, and internal comms.
  • Manage social and digital communities and respond to inquiries across platforms.
  • Partner with Marketing and stakeholders to produce materials for campaigns, newsletters, decks, PR, events, and corporate projects.
  • Serve as in-house writer and content expert to educate others on messaging.
  • Develop and execute SEO, SEM, and ASO strategies and draft digital advertising.
  • Create and maintain branded templates and maintain mass mailing lists.
  • Develop reports and analytics to track performance and identify trends.
Egan Company logo

Egan Company

Before our 12 trades, 1,000 employees, countless valued customers, and four locations, there was one man in a single room pipe shop on the Northern Minnesota Iron Range. The year was 1905 and Joseph Egan was ready to put his dreams into motion.While his new business thrived, the country and the world continued to be unsettled. Change was coming, war was on the horizon, building materials were short, and enlisting was the expectation. The small business would eventually have to wait. After ebbing and flowing for decades between serving our country and raising a family, the dream of running a business full-time was restored. And in 1945, with $3,000, Joseph and his sons Bill and Costney (eventually, younger brother Jerry as well) opened their doors in the Twin Cities – Egan and Sons Plumbing and Heating Company was officially founded. Craftsmen and innovators by nature, the vision of our founders is still very much a part of today: to deliver high-quality craftsmanship and innovative solutions while upholding the promises we make to our customers. This framework has helped us grow, kept us safe, and has played a fundamental role in the tens of thousands of projects we’ve touched in our community, across Minnesota, North Carolina, and beyond.We are always looking for talented people to join our family-oriented workplace. Our hybrid office model provides unmatched flexibility for our team and positions us uniquely in the industry. Whether you’re a thinker, crafter, innovator, or all the above, we want motivated individuals on our team to continue making Egan an exceptional, diverse project partner.

Founded in 1945
Osseo, Minnesota, USA
610 employees (12 in marketing)

Traffic Signals

Monthly Visitors
8K
Monthly Google Ads Budget
$531
Traffic Source Mix
Search
28.6%
Direct
47.7%
Referral
7.1%
Social
14.9%
Paid
1.4%

Headcount Trend

Current headcount: ~615

Marketing Team

Marketing Roles Posted (Last 30 Days)
1