Responsibilities

• Write clear, compelling, and engaging content across multiple digital channels for local, regional, and national brands
• Use AI tools to accelerate content workflows including ideation, outlining, first drafts, variations, and repurposing—while maintaining originality, accuracy, and brand voice
• Collaborate with cross-functional teams to achieve creative goals and develop key deliverables for client and internal projects, including blogs, email campaigns, social media posts, website content, and brand style guides
• Research, write, and optimize blog posts that attract and engage readers while supporting SEO objectives
• Take a pivotal role in new website projects, organizing sitemap structures, delivering website copy, and working closely with graphic designers and developers through launch
• Create captivating social media content, including captions, hashtags, hooks, and multimedia copy, using AI to generate options and test messaging angles
• Develop brand messages (taglines, slogans, positioning statements) that speak to client value propositions in a creative and fresh way, using AI for ideation and iteration
• Actively participate in brainstorming sessions to develop innovative ideas and unique campaigns that resonate with target audiences and drive engagement

Requirements

• A digital-first mindset and strong understanding of the modern channels, especially social media, video, mobile web, and advertising channels
• Advanced writing and editing skills with the ability to maintain a consistent brand voice
• Strong working knowledge of AI writing and productivity tools (e.g., generative AI for drafting, summarization, ideation, and content variations) and the judgement to use them responsibly
• Ability to fact-check, cite sources internally when needed, and prevent AI inaccuracies from reaching publication
• Familiarity with Google Analytics, keyword research tools (like SEMrush), email platforms (Klaviyo, Campaign Monitor, etc.) and Meta Business Suite or another social scheduling platform is preferred
• Team oriented with a positive attitude and strong collaboration skills
• Strong verbal, written, and interpersonal communication skills to express ideas clearly to clients and management
• Entrepreneurial mindset and willingness to be a hands-on contributor who improves systems and workflows