Responsibilities

• Conceptualize and Produce: Lead creator for all social platforms, including Facebook, Instagram, X, and YouTube.
• Visual Design & Video: Design high-quality graphics and edit short-to-mid-form vertical videos using Adobe Creative Suite and Canva.
• Copywriting: Write compelling, platform-specific captions and headlines that align with OETA’s brand voice and educational mission.
• End-to-End Execution: Handle the production process from inception to final export, ensuring all assets are optimized for their respective audiences.
• Editorial Calendar: Develop and maintain a comprehensive monthly social media calendar to ensure a consistent and strategic posting cadence.
• Inter-Departmental Collaboration: Work directly with Programming, Education, and Membership departments to translate their goals into creative social campaigns.
• Campaign Integration: Ensure social content supports major station initiatives, such as broadcast premieres, special events, and fundraising drives.
• Daily Posting: Manage the scheduling and manual posting of content to ensure maximum reach and engagement.
• Community Management: Monitor social channels to engage with followers, answer questions, and foster a positive and safe community environment.
• Trend Monitoring: Stay current on social media trends and tools to keep OETA’s content fresh and relevant.