Digital Content Manager

Miami, FL (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end content lifecycle for a Travel Advisor website, coordinating impact with design, IT, and marketing to deliver engaging, SEO-friendly content on schedule.

  • Content workflow: Establish intake, status tracking, milestones, and timely delivery across web updates.
  • Cross-functional collaboration: Align goals with design, web development, and trade marketing to ensure consistent messaging and assets.
  • Quality and optimization: Lead proofreading, accessibility, and SEO improvements while stewarding a centralized DAM and asset usage.

Job Description

Responsibilities

  • Develop and implement a comprehensive content management process to efficiently manage intake of web content update requests
  • Collaborate with stakeholders to define website goals, user stories, and content needs.
  • Provide detailed content statuses, including timelines, milestones, and deliverables.
  • Write, edit, and oversee the creation of website content, including landing pages, product/service descriptions, and multimedia elements/resources for Travel Advisor website in collaboration with Trade Marketing Team.
  • Support the storage and organization of image/video content in digital asset management platform. Help maintain the DAM and more importantly, help us drive innovation by identifying and implementing new Cloudinary features and integrations.
  • Ensure all content is engaging, accurate, and optimized for SEO and accessibility (where applicable).
  • Coordinate with designers and multimedia creators to develop visual assets that complement written content.
  • Partner with Web Development, IT, and Trade Marketing teams to manage content upload and gathering for the redesigned Advisor Hub website once delivered by 3rd party development team or assist in continued content updates on the new B2C website as needed until the new Advisor Hub is online.
  • Serve as a project lead for website content development, ensuring all content is delivered on time and meets quality standards.
  • Collaborate with cross-functional teams, including design, web development, marketing, and IT, to align content with overall website objectives.

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in content creation, management, or digital marketing, with a focus on website projects.
  • Exceptional writing, editing, and storytelling skills.
  • Proficiency with Content Management Systems (e.g., WordPress, Drupal) and familiarity with basic HTML/CSS.
  • Strong understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush).
  • Experience managing large-scale website projects, including launches or redesigns.
  • Excellent project management and organizational skills, with the ability to manage multiple priorities.
  • Familiarity with UX/UI principles and accessibility standards (e.g., WCAG)
  • Excellent teamwork, communication and time management skills
  • Knowledge of travel industry useful but not required

Preferred

  • Knowledge of travel industry useful but not required

Benefits

  • For full-time employees, Windstar offers a comprehensive benefits package including: Medical, Dental & Vision; HSA & FSA; Life & Disability; Accident, Hospital & Critical Illness; Pet Insurance; Vacation, Sick Time and paid Holidays; 401(k) with Company Match; Employee Assistance Plan; Education Assistance and Employee Discounts & Travel Deals.
Xanterra Travel Collection logo

Xanterra Travel Collection

Xanterra Travel Collection is the largest operator of lodges, restaurants, and other concessions at national and state parks in the United States. Xanterra Travel Collection is a global diversified travel & hospitality company. Our operations span the country - from the lush wilderness and mountains of Glacier National Park to the magical desert of Death Valley. Whether you are looking for a once-in-a-lifetime adventure, a vacation steeped in historic character, or a luxurious spa getaway, you can find it all at Xanterra Travel Collection. Our properties combine dramatic settings and landmark buildings with exceptional service to deliver extraordinary experiences.We look forward to welcoming you to the magical places we are fortunate to call home.

Founded in 1900
Englewood, Colorado, USA
1.9K employees (65 in marketing)

Traffic Signals

Monthly Visitors
32.5K
Monthly Google Ads Budget
$229
Traffic Source Mix
Search
31.8%
Direct
41.3%
Referral
23.4%
Social
3.1%
Paid
0.4%

Headcount Trend

Current headcount: ~1.9K

Marketing Team

Marketing Team Size
36 (2% of company)
Marketing Roles Posted (Last 30 Days)
1