DIGITAL CONTENT MANAGER - WGEM

Quincy, IL (On-site)

$48K/yr – $53K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the digital newsroom workflow, balancing rapid breaking coverage with sustainable publishing across web, social, and apps.

  • Drive breaking-news execution: rapid updates and live coverage across all digital surfaces.
  • Own day-to-day publishing and staff coaching to maintain consistent, high-quality coverage.
  • Lead digital storytelling and innovative formats, coordinating with reporters, producers and promotions to align station initiatives.

Job Description

  • Drive breaking-news execution: rapid updates, Digital News Desk breakings, push alerts, and live coverage.
  • Lead day-to-day digital publishing: assign, prioritize, and publish across web, social, and apps.
  • Train and coach digital staff on workflows, publishing standards, and best practices.
  • Use analytics to track performance: optimize placement and report weekly wins/lessons learned.
  • Champion digital-first storytelling (short-form vertical video, interactive/visual stories, platform-specific content).
  • Partner with reporters/producers and marketing/promotions to align coverage and station initiatives.
  • Write and publish news coverage across all WGEM digital platforms as needed.
  • Source and verify user-generated content; produce enterprise/innovative formats (interactive maps, infographics, special streams/CTV programming).
  • Grow CTV/streaming through a strategy for live and on-demand content.
Gray Media logo

Gray Media

3.3 Glassdoor

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

USA
2.1K employees (1,159 in marketing)
56% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
335.6K
Traffic Source Mix
Search
10.9%
Direct
63.3%
Referral
25.1%
Social
0.7%
Paid
0%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
978 (46% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.4B
Last Raise
$250M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $250M
  • Jul 2025
    Post IPO Debt • $900M
  • May 2024
    Post IPO Debt • $1.3B

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