Digital Content Manager

Kingston, NY (On-site)

$80K/yr – $95K/yrMid Level5+ years expSalaried Ft

Posted 3 weeks ago

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Job Summary

Own RBW.com content strategy and data quality to push web sales, while building education campaigns that refresh legacy and new collections.

  • Website & product data ownership: keep product info current and accurate to drive conversions and inquiries.
  • Content & campaigns: produce newsletters, social posts, and blog content that support SEO and immediate sales impact.
  • Analytics and enablement: optimize Klaviyo flows, trade engagement, and use AI to accelerate campaign deployment and content creation.

Job Description

Own RBW.com content to drive web sales, site accuracy, and trade engagement across campaigns, KLaviyo flows, and brand education.

  • Accountable for RBW.com sales quota
  • Support third party web sales
  • Responsible for website master database for product information updates (e.g., production times, pricing, lumen output, etc.)
  • Create and develop consistent newsletters and social posts
  • Create blog content and support SEO on RBW.com
  • Educate the market about new collections while developing campaigns that drive sales of legacy collections
  • Support launch and growth of new brands distributed by RBW
  • Create and submit industry award applications
  • Audit and manage data on RBW.com to ensure consistency
  • Conduct customer analytics on RBW.com to identify areas for website content improvement
RBW logo

RBW

As an award-winning, independent design and manufacturing company headquartered in Kingston, New York, RBW is a brand for architects and designers looking for a higher quality of light. Our forward-thinking, technology-driven approach invents lighting solutions that are out of the ordinary—products that take on unprecedented shapes, or make subtle upgrades on familiar forms. Each of our collections embodies a distinct personality while upholding the hallmarks of RBW’s family DNA: Intuitive ease and simplicity. Integrity of craft and material. High-quality lighting with a playful point of view.Light is a powerful thing. At RBW, we believe in the power of light to create atmosphere—to enliven the little things, like our morning routines, or the moments we spend with friends. We believe that light helps shape our well-being and improves everyday life: Light can fill a room with a sense of optimism. It can energize and motivate. And at the end of the day, it can also help us relax and unwind. We use light to positively transform environments, communities, and lives.🤝 Trusted PartnerWe forge long-term relationships as trusted partners of choice. Authenticity & Integrity are the cornerstones of who we are.🌐 Better TogetherWe achieve excellence together as a diverse team.🌱 Committed to GrowWe see roadblocks as opportunities. Our growth mindset leads with optimism and initiative.✨ Make it AwesomeWe believe business needs to be a force for good. We commit to a net positive impact on the environment and our community through lighting and atmosphere.

Founded in 2009
Kingston, New York, USA
140 employees (12 in marketing)

Traffic Signals

Monthly Visitors
53.6K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
42.5%
Direct
47.4%
Referral
3.1%
Social
3.2%
Paid
2.1%

Headcount Trend

Current headcount: ~140

Marketing Team

Marketing Team Size
8 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

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