Responsibilities

• Develop, oversee and execute a customer centric content strategy that supports brand storytelling, digital commerce goals, and a seamless end ‑ to ‑ end customer journey across acquisition and retention moments.
• Lead the planning, organization, and management of the content calendar, aligning priorities across teams, campaigns, and seasonal initiatives to ensure timely, cohesive execution.
• Apply a thoughtful, data informed approach to content placement and messaging across key stages of the customer lifecycle. Balance new customer acquisition and loyalty driven engagement to maximize impact throughout the funnel.
• Monitor and analyze weekly site and content performance through a customer experience lens. Develop reporting frameworks and translate insights into actionable recommendations to improve engagement, conversion rate (CVR), and overall site performance.
• Develop, manage, and execute A/B and multivariate content testing strategies across key customer touchpoints. Partner cross functionality to evaluate results and scale learnings across cohorts and experiences.
• Lead the end-to-end creative briefing process for digital experiences, partnering with cross-functional teams to identify content needs, write effective briefs, obtain alignment, manage timelines, and ensure creative assets are delivered and distributed for activation
• Serve as a liaison between teams, facilitating cross-functional collaboration and alignment to support timely and accurate content execution
• Partner cross-functionally to identify and implement journey improvements and conversion-driving opportunities through optimized messaging and content placement
• Establish and uphold content process, standards, ensuring accuracy, consistency, and brand alignment across all digital experiences. Maintain a high bar for content quality, clarity, and relevance.
• Maintain a strong understanding of the customer, competitive landscape, and performance indicators to inform ongoing content optimization efforts. Stay informed on competitive trends, emerging best practices, and evolving digital experience standards to continually elevate Peter Millar’s content approach.