Responsibilities

• Regularly monitor all websites you oversee for accuracy and currency to marketing plan promotions and A/B test updates
• Partner with our web agency to prioritize, project manage, and QA all content, functionality, and code updates
• Identify and champion user experience improvements that reduce friction in the guest booking experience
• Serve as the liaison between our company and assigned technology and web platform vendors
• Develop and execute an ongoing SEO strategy covering on-page optimization, metadata, site structure, and internal linking across our portfolio
• Monitor and analyze performance using Google Analytics 4 and Google Search Console, translating data into clear, actionable recommendations
• Collaborate with the Commercial team to ensure landing pages and site content support campaign goals
• Form hypotheses and run A/B and multivariate tests to continuously improve guest experience on owned digital properties
• Write and edit compelling content in collaboration with the Creative team for websites, landing pages, paid ads, email campaigns, and seasonal promotions
• Maintain brand voice guidelines to ensure consistency across all digital channels and properties

Requirements

• 3–5 years of experience in digital content management, with a portfolio demonstrating strong work across both web and social channels
• Expert proficiency in content editing using multiple content management platforms
• Solid SEO fundamentals with hands-on experience in Google Analytics 4 and Google Search Console
• Excellent writing skills that are clear, warm, audience-aware, and on-brand; you can write a boutique hotel landing page and a witty Instagram caption with equal care
• Proven project management ability; you stay organized and calm when multiple priorities are in motion
• Experience in travel, tourism, or hospitality is strongly preferred
• Familiarity with social scheduling platforms such as Later, Hootsuite, Sprout Social, or equivalent
• Working knowledge of Canva or Adobe Creative Suite for light content production needs

Preferred

• Experience incorporating AI tools into content workflows
• Basic HTML/CSS knowledge
• Email marketing platform experience (Ascent360, Mailchimp, or similar)

Benefits

• Work from home, flexible hours
• Competitive salary and PTO
• Health/dental/vision
• Laptop, cell phone
• A collaborative, close-knit team where your work is genuinely visible and valued
• Property discounts across our portfolio hotels
• The chance to shape the digital voice of a beloved and growing independent hospitality brand