DIGITAL CONTENT MANAGER - KBTX

Bryan, TX (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Lead digital strategy and newsroom-wide social growth for a major local TV station’s online and Connected TV presence.

  • Oversee KBTX.com and social platforms to drive content growth and audience reach.
  • Must-have: Significant experience in digital analytics and planning for digital content
  • Standout: Proven leadership and ability to grow the station’s digital footprint with key demographics

Job Description

Responsibilities

  • Oversee KBTX.com and a robust group of social platforms.
  • Supervise and coordinate KBTX’s digital properties with a focus on maintaining the station’s leading edge in digital content.
  • Develop and implement a competitive digital strategy focused on growing available content and audience.
  • Work side-by-side with news management, producers, anchors, and reporters.
  • Train staff, establish best practices, and create an environment that actively engages all newsroom employees in digital and social participation through accountability.
  • Spearhead the implementation of a digital-exclusive content channel with a focus on delivering timely and relevant content to our Connected TV audience.
  • Work within the news department and report to the News Director.

Requirements

  • Significant experience in digital analytics and planning for digital content
  • A proven record of success in the production and distribution of digital content
  • Proven leadership skills and excellent news judgment
  • Success in growing an organization’s social and digital footprint, especially within key demographics
  • Strong writing skills and a background in digital news
  • A community-minded spirit and vision to expand the stations’ outreach through impactful events
  • A passion for production and storytelling, combined with an unwavering commitment to journalistic ethics and standards
  • Ability to work with all digital specialists to ensure social media growth
  • Ability to teach and lead by example while using the latest technology
Gray Media logo

Gray Media

3.3 Glassdoor

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

USA
2.1K employees (1,159 in marketing)
56% recommend to a friend
65% CEO approval

Traffic Signals

Monthly Visitors
335.6K
Traffic Source Mix
Search
10.9%
Direct
63.3%
Referral
25.1%
Social
0.7%
Paid
0%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
978 (46% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$2.4B
Last Raise
$250M
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $250M
  • Jul 2025
    Post IPO Debt • $900M
  • May 2024
    Post IPO Debt • $1.3B

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