Responsibilities

• Oversee and execute start-to-finish blog-post delivery, including establishing processes with clients, identifying topics, creating and managing blog content calendars and ensuring adherence to deadlines.
• Write and edit long-form content (500-1,000-word blog posts).
• Oversee social media for the company and clients, including leading social media strategy, establishing processes with clients, and developing and managing social media calendars.
• Write and edit short-form content for social media platforms, including both scheduled content and real-time posts to support conferences, tradeshows, speaking engagements, and company and industry news.
• Work closely with graphic designer in planning images and graphics to support content; create and edit graphics in Canva as needed.
• Serve as the in-house expert in SEO/AEO.
• Maintain ultimate responsibility for final content quality and delivery for all blogs and social media, including editing work produced by external contributors and graphic designers.
• Analyze metrics to optimize social media strategy as needed. Provide ongoing social media reporting and conduct annual audits of client’s goals to ensure current strategy and tactics are aligned.
• Interface with clients.
• Utilize internal and client tools: Microsoft Office suite, Google Workspace, Monday.com, Multiple Canva Pro accounts, SocialPilot and other possible scheduling platforms such as Buffr and HootSuite.

Requirements

• Minimum 3-5 years of experience managing social media for business accounts
• Working knowledge of SEO/AEO
• Proven project management experience with strong problem-solving skills
• A bachelor’s degree in marketing, journalism, communications, or related field, or in a science discipline with social media experience
• Excellent interpersonal, team leadership and written and verbal communication skills
• Strong organizational and time management skills; ability to manage multiple clients and projects simultaneously
• Proficiency in Microsoft Office tools and social media scheduling platforms like SocialPilot, HootSuite, Buffr
• Experience creating graphics in Canva Pro
• Experience with cloud-based hosting platforms and version control tools
• Proficiency in project management tools and software, including Monday, Trello, Asana, Pivotal Tracker, and Basecamp a plus

Preferred

• Knowledge of science/technology/pharmaceutical markets a plus