Responsibilities

• Serve as primary content creator, producing a high volume of original photography, video, short-form video, interviews, written content, and behind-the-scenes storytelling across all digital channels.
• Partner with the VP of Marketing, Marketing team, Sales teams, and event photo/videographers to establish and evolve Blue Plate's visual styling standards across plates, events, photography, video, and social media.
• Manage Blue Plate and Allium Events social media presences across Instagram, Facebook, LinkedIn, TikTok, and emerging platforms, creating platform-specific content to increase reach and engagement.
• Develop, maintain, and execute a rolling content calendar balancing campaigns, seasonal initiatives, sales priorities, culture, and real-time opportunities.
• Lead the strategy, creation, deployment, and performance optimization of all Mailchimp email marketing campaigns.
• Manage and update website content, landing pages, photography, blog content, and integrations to keep the digital experience current.
• Monitor social conversations, audience behavior, competitor activity, and industry trends to identify opportunities for content creation and brand growth.
• Track, analyze, and report on performance metrics across social media, email, website traffic, and lead generation to improve future content and campaigns.
• Actively engage with followers, clients, venue partners, and local communities through digital channels to strengthen relationships and brand affinity.
• Stay current on platform updates, creator tools, AI-enabled content workflows, and emerging technologies that improve content quality and reach.