Responsibilities

• Lead, conceive, and manage multi-channel marketing projects from concept to execution.
• Oversee digital strategy to enhance online engagement, visibility, and brand consistency.
• Guide campus partners in aligning content with campaign and institutional goals.
• Collaborate in prioritizing, organizing and managing marketing communication projects while serving as primary liaison with campus partners.
• Manage and execute website and social media content.
• Ensure user-friendly navigation, accessibility, and search engine optimization.
• Collaborate with departments to maintain accurate and strategic web content.
• Measure and evaluate web and social media analytics.
• Write, edit, develop stories, articles, and marketing copy.
• Support branding initiatives with clear, strategic messaging.

Requirements

• Bachelor’s degree in Communication, Marketing, Digital Media, or a related field (or equivalent experience).
• Proven ability in digital content strategy, website management, and multi-channel marketing, especially social media marketing.
• Strong storytelling, copywriting, and editing skills—easily adaptable to various platforms and purposes/audiences.
• Familiarity with SEO, CMS platforms, analytics tools, and project management systems (e.g., Smartsheet, Sprout).
• Experience managing social media, creating multimedia content, or coordinating marketing projects.
• Ability to collaborate effectively with diverse campus partners and external media.