Digital Content Coordinator

Richmond, VA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

The role focuses on maintaining and optimizing YMCA digital platforms, content, and analytics, coordinating with internal teams and vendors, and promoting the brand. It requires a solid background in marketing or communications and practical IT and web skills, plus experience with SEO, analytics, and content publishing. Benefits include health options, retirement contributions, childcare discounts, and free Y memberships.

Job Description

Responsibilities

  • Maintain and update website content, integrations, functionality and navigation to ensure a seamless user experience.
  • Collaborate with internal teams and vendors to ensure accuracy and optimize user experience
  • Review, approve and publish web content submitted by branch web authors.
  • Support the design and implementation of web pages and applications.
  • Manage web promotions and other electronic marketing efforts.
  • Execute SEO strategies to improve search rankings and visibility.
  • Manage Google Analytics and related tools to monitor performance and customer behavior.
  • Monitor and analyze website and social media metrics to inform strategy and improve engagement.
  • Prepare regular reports on digital performance for leadership and team review.
  • Publish approved content across YMCA social platforms

Requirements

  • High school degree or its equivalent required with a bachelor's degree in marketing, communications, or a related field preferred.
  • Position requires a minimum of three years of professional experience.
  • Must have demonstrated expertise in audio/visual-related software.
  • Individual should possess extraordinary computer and IT skills.
  • Must be extremely proficient with Microsoft Office.
  • Additional required skills include experience with web publishing tools and programming languages and a high degree of efficiency using html editing software.
  • Outstanding project management skills necessary.
  • Demonstrated ability to work independently as well as part of a team, determine priorities, meet deadlines, seek assistance when needed, and coordinate work flow to manage multiple projects or tight deadlines while upholding quality standards.
  • Ability to work occasional evenings and/or weekends.

Benefits

  • We offer an exciting, fun, inclusive, growth-oriented work environment that includes strong health benefits options, 12% employer-paid retirement upon meeting eligibility, childcare discounts, free Y membership programs, and on-going professional development opportunities.
YMCA of Greater Richmond logo

YMCA of Greater Richmond

The YMCA of Greater Richmond is committed to strengthening the foundations of community through programs that build a healthy mind, body and spirit for all. If you’re looking for a positive work environment, opportunities for career training and development, and the ability to make a difference every day in your own community, the Y is for you!

Richmond, Virginia, USA
753 employees (10 in marketing)

Traffic Signals

Monthly Visitors
86.7K
Monthly Google Ads Budget
$1.9K
Traffic Source Mix
Search
61.2%
Direct
31.9%
Referral
4.7%
Social
0.9%
Paid
1.3%

Headcount Trend

Current headcount: ~753

Marketing Team

Marketing Team Size
7 (1% of company)

Recent News