Responsibilities

• Lead the development of high-quality multimedia content for UF/IFAS flagship social media channels, including Facebook, Instagram, LinkedIn, X, YouTube, and emerging platforms.
• Create content in a variety of formats including short-form video, long-form video, photography, graphics, reels, stories, and other digital assets designed to engage audiences and support organizational goals.
• Research, script, direct, film, and edit video content while utilizing professional production equipment such as mirrorless cameras, smartphones, gimbals, action cameras, lighting systems, and audio equipment.
• Organize and conduct photo and video shoots, attend events to provide live social media coverage, and collaborate with internal creative teams to develop visually compelling content.
• Serve as a subject matter resource on emerging content creation technologies, production techniques, and equipment recommendations.
• Provide guidance to faculty, staff, and stakeholders to help them effectively communicate on camera and participate in digital storytelling efforts.
• Provide direct supervision and leadership for two Video Producer positions.
• Coordinate production schedules, assign projects, establish priorities, and monitor progress to ensure projects are completed on time and aligned with client objectives.
• Partner with the Strategic Digital Content Manager to evaluate project requests, establish priorities, manage client expectations, and determine appropriate production approaches.
• Develop and implement workflow improvements, production standards, and best practices that enhance team efficiency and maintain consistency across all deliverables.

Requirements

• Bachelor's degree and two years of relevant experience, or an equivalent combination of education and experience.

Preferred

• 2+ years of experience operating camera equipment to produce video and photo-based content
• Proven ability to grow a brand YouTube Channel
• Experience using Vid IQ to identify video topics
• Experience using YouTube Studio to analyze video performance and make improvements
• Previous experience running brand social media accounts
• Proficiency in Adobe Suite, Davincii Resolve, Canva, and Edits
• Knowledge of audio and lighting equipment
• Managerial experience
• Familiarity with video and content marketing principles
• Experience incorporating artificial intelligence into workflow processes