Digital Content Coordinator

Lansing, MI (On-site)

$60K/yr – $111K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive day-to-day CMS content updates for the Michigan Lottery website and app, coordinating with marketing and IT to publish games, promos, and regulatory content.

  • Own day-to-day CMS content updates for website and app, including launches and seasonal content.
  • Must-have: 2+ years in CMS content in a regulated industry or with Contentful.
  • Standout: Deep knowledge of gaming content compliance, accessibility, and SEO.

Job Description

Drive day-to-day CMS content updates for the Michigan Lottery website and app, coordinating with marketing and IT to publish games, promos, and regulatory content.

  • Own day-to-day CMS content updates for website and app, including launches and seasonal content.
  • Must-have: 2+ years in CMS content in a regulated industry or with Contentful.
  • Standout: Deep knowledge of gaming content compliance, accessibility, and SEO.
  • Handle content updates for new game launches, promotional campaigns, and seasonal content changes.
  • Support creation, scheduling, and deployment of personalized banners and dynamic modules.
  • Upload, edit, and preserve content assets in the CMS with brand and regulatory adherence.
  • Collaborate with cross-functional teams and external vendors to coordinate content production and timely execution.
  • Assist with QA and testing to ensure proper display, functionality, and responsiveness.
  • Monitor content for issues or improvements and communicate findings to relevant teams.
  • Maintain internal documentation for CMS processes, templates, workflows, and compliance.

Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Media, or related field, or equivalent experience.
  • 2+ years running content in a CMS environment, preferably supporting marketing teams or in regulated industries such as lottery, gaming, or gambling.
  • Experience with Contentful CMS is a plus.
  • Basic understanding of HTML/CSS and web content formatting.
  • Strong attention to detail with excellent organizational and time management skills.
  • Experience collaborating across multiple departments including marketing, building, IT/development, and product management.
  • Ability to perform quality assurance testing and troubleshoot content display or functionality issues.
  • Familiarity with digital marketing concepts, including promotions, personalization, SEO, and UX guidelines.
  • Knowledge of lottery or regulatory requirements in the gaming sector related to digital content is highly desirable.
  • Understanding of responsible gaming principles and messaging compliance.

Benefits

  • This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching.
Aristocrat Interactive logo

Aristocrat Interactive

At Aristocrat Interactive, we’re transforming the world of online gaming, iLottery and entertainment.With five go-to-market segments – Gaming Systems, iLottery, iGaming & Sports, iGaming White-Label, and Content & Aggregation – we are proud to serve the entire online RMG industry in regulated markets.We inspire players each and every day by providing our partners in casinos, sports, and government with world-class content, full-service iLottery capabilities, and a complete suite of back-end managed solutions.With a seamless bridge from land to online, we are proud to be your long-term partner throughout your journey in the interactive era.

Macquarie Park, New South Wales, AUS
1.4K employees (134 in marketing)

Traffic Signals

Monthly Visitors
15.9K
Traffic Source Mix
Search
41.4%
Direct
35.8%
Referral
14.7%
Social
6.1%
Paid
1.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
58 (4% of company)
Median Career Experience
16 years
Median Tenure
1.8 years