Digital Content Associate

Albany, NY (On-site)

$62K/yr – $75K/yrEntry Level2+ years expFull time

Posted 4 months ago

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Job Summary

Lead digital communications for the governor, owning daily social content, rapid-response, and on-the-go video assets.

  • Own daily social plans and content for all of the governor’s digital platforms.
  • Must-have: 1-3+ years in digital communications or content creation in fast-paced environments.

Job Description

Responsibilities

  • Manage daily social media plans and produce daily content for all of the governor’s digital platforms.
  • Draft long-form email newsletters and SMS alerts regarding key administration initiatives.
  • Monitor the news of the day and execute engaging rapid-response content.
  • Assist in the development and maintenance of weekly and monthly editorial calendars.
  • Participate in the team’s rotating on-call system for off-hours and weekend content posting.
  • Collaborate with senior digital and communications staff to identify new ways to translate complex policy into engaging online content.
  • Prepare and distribute digital toolkits and pitch creative ways to amplify key policy priorities.
  • Participate in team brainstorms to develop out-of-the-box creative concepts for promoting the governor’s priorities.
  • Travel with the governor to capture high-quality smartphone video and prepare assets for immediate distribution.
  • Coordinate with on-site partners to scout visual locations; conduct constituent testimonials, and capture candid moments that highlight the real-world impact of the governor’s policies.
  • Staff the governor during "on-the-go" recordings, ensuring optimal positioning, lighting, and message delivery.
New York State Executive Chamber logo

New York State Executive Chamber

The New York State Executive Chamber works to meet the needs of all New Yorkers by advancing the Governor’s policy initiatives and agenda, as well as overseeing government operations. We coordinate with state agencies, federal and local governments, and community stakeholders to address issues and develop strategies to serve the people of New York State. Career opportunities range from policy, legal counsel, legislative affairs, communications, operations, appointments, and more. Working in the Executive Chamber is an exciting opportunity to help shape the future of New York and make a significant difference in the lives of millions of New Yorkers. Employees can feel proud of being a part of something bigger and ultimately making changes for the better as part of that work.

Founded in 2022
Albany, New York, USA
278 employees (27 in marketing)

Traffic Signals

Monthly Visitors
31.5M
Monthly Google Ads Budget
$627.1K
Traffic Source Mix
Search
43%
Direct
48.6%
Referral
6.4%
Social
0.9%
Paid
0.9%

Headcount Trend

Current headcount: ~280

Marketing Team

Marketing Team Size
27 (10% of company)
Marketing Roles Posted (Last 30 Days)
2