Digital Community Specialist

Torrance, CA (Unknown)

$20/hr – $28/hrMid LevelFull time

Posted 1 month ago

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Job Summary

Own the community voice for a motorsports audience, turning conversations across YouTube, Reddit, IG, and forums into product insights and brand moments.

  • Community Engagement: Own conversations, surface trends, and capture feedback that informs product education and launches.
  • Insights to Action: Translate discussions into product insights, content ideas, and social strategy for marketing and ecommerce teams.
  • Measurement: Build weekly/monthly reports on response times, engagement, sentiment, and audience growth to guide optimization.

Job Description

  • Monitor and participate in discussions across YouTube, Reddit, Instagram, Facebook, TikTok, and online communities related to motorcycles, motocross, MTB, and riding.
  • Engage with riders and enthusiasts in a professional, timely, and authentic manner to foster a premium brand presence.
  • Help start and maintain conversations around products, riding, racing, protection, and motorsports culture while supporting launches and campaigns.
  • Surface customer insights, product feedback, and recurring topics to internal teams to inform education and product education on fitment and use.
  • Build weekly and monthly performance reports across community and social channels tracking response times, engagement, sentiment, and audience growth.
Alpinestars logo

Alpinestars

Alpinestars was established in 1963 and has grown into a world-leading manufacturer of professional racing products, high-performance apparel, technical footwear and sportswear. Alpinestars understands that the best design and research is achieved under extreme conditions, and its involvement in Formula 1, the World Rally Championship, AMA and World Motocross and MotoGP has led to the creation of advanced technical equipment for racing’s top athletes. Alpinestars’ products are developed by a large international staff with auto racing and motorcycling backgrounds at the company’s laboratories in the U.S. (Los Angeles) and Europe (Italy). To exceed the needs of racers and consumers around the world, Alpinestars utilizes the latest technology for superior product development. For those who live and breathe motor and pedal sports, Alpinestars apparel is a reflection of the high-performance athletes who wear it in competition and daily life.

Founded in 1963
Asolo, Veneto, ITA
585 employees (97 in marketing)

Traffic Signals

Monthly Visitors
953.2K
Monthly Google Ads Budget
$8.2K
Traffic Source Mix
Search
63%
Direct
30.6%
Referral
3.6%
Social
1.9%
Paid
0.9%

Headcount Trend

Current headcount: ~585

Marketing Team

Marketing Team Size
35 (6% of company)

Recent News